I have noticed a number of posts stating that running a Viera Plasma in Dynamic mode will shorten the panels life....why? and is this advice simply for the running in period (which by the way Panasonic have said is not necessary with their G8 panels) or is Dynamic mode not recommended full stop? If it does shorten the life of the panel is anyone able to quantify by how much?? As a new owner of the TH37PE50 I would appreciate answers to these questions. By the way, my panel is as quiet as the proverbial church mouse i.e. no buzzing or humming, and the PQ is breathtakingly good. Having had an LCD on test last year, I know that for me I have made the right choice in choosing Plasma.