Well after lurking about in this forum for a while I decided to take the plunge and get a Plasma! For £1999.99 I thought the JL offer (stand/DVD recorder & 5yr waranty) seemed a great deal. An offer is on their website here for £2,785.00 but cheadle have the same deal for £1999.99 The problem however was that no one has a TV in stock and the offer expires tomorrow. Cheadle were happy to take the order but would charge delivery of about £100.00. They suggested I get a local JL to price match. My Local JL Partner is canary wharf (as they are a waitrose with a JL section they declined to price match) Oxford Street also declined to match on the basis that they only match local offers. I checked with their website and matching is in fact UK based. At this point I got fed up - phoned Cheadle as they had been straight from the start and agreed to pay delivery. They queried why I didn't price match - I explained. They said they'd get back to me! half an hour latter I got a call from the lady at cheadle who'd found someone who agreed to do the match. So I ordered the product and am waiting for the stock to arrive. An hour after that I got another call from someone at the price matching dept saying they couldn't do the match! So at this point I dont know if I've got my TV on order or not...I'm annoyed though at JL as they seem to constantly change interpretations of their own rules!! The offer expires tomorrow so I guess I'm destined not to have Plasma for a while!