Just to let others know that I have just purchased a th37pe30 inc cabinet stand and the DMRE55 dvd recorder for £2099 from John Lewis in Welwyn Garden City. There is no price match involved as £2099 is now the advertised price in that store. The display stated that it comes with the free cabinet stand worth £399 but a polite request with an assistant confirmed that it also included the free dvd recorder (or £250 off a dmre85). This is the cheapest price I have come across that specifically states you get the cabinet and dvd recorder with it, although as I mention below you can get the TV alone for a cheaper price. Take into account the free 5 year guarantee and I reckon I saved almost £700 from any other retailer. I have also chanced my arm by asking them to price match H Preston who sell the TV for £1885 and if that goes through they will reimburse me the difference. Hope this may help others who are experiencing problems with JL doing price matches. Lastly they also had the th42pe30 with free stand and same dvd recorder for about £2500 if I remember correctly - but don't quote me on the price.