Hmmm, popped into my local Hughes today and watched the panasonic demo material on both the 700 and 70 side by side. To my disappointment and after ensuring all settings where identical the 700 definately showed more albeit not much more detail? I say disappointed as I actually prefer the 70's design and don't need the sound or extra HDMI not to mention the price is perfect for my budget but the 70's softer picture compared with the 700 was a little off putting. I asked the sales guy who told me that the 700 had a better colour and display engine however looking at Panasonics website they appear to be identical panels? Can someone please explain why this would be case or confirm the 70/700 display differences? BTW, I'm only looking to get this as my Sony KF42SX300 doesn't accept component or HDMI even though its a 1366x768 panel. Sony?!* if I could only feed it HD material via it's VGA input I'd keep it! You can imagine how the wife feels!