Discussion in 'Satellite TV, Sky TV & FreeSat' started by darrencolne, Jan 31, 2009.
should tesco now reduce the price of sky hd?
Yes they should but no they won't
The problem is that many buying the Tesco box are existing HD customers wanting to replace a Sky + box on multiroom with a second HD box.
Via Sky this is £199, not £49 (as that only applies to your first HD box).
As Tesco have n o way to control who buys and anyone can just plug in an HD box to the Sky + fittings in 5 minutes they probably have to charge the going rate.
It was a one off limited offer and I do not think Tesco intend to buy more boxes. So they probably paid Sky the then price of more than £49 to buy them.
They can also be used without paying the HD sub or being tied to a 12 month Sky subscription if you choose - making them attractive to some who would rather pay a one off for the box and FTA HD channels and not be forced to take out an HD sub when buying a box.
Although that is only attractive in a limited number of cases now and if you qualify for the £49 Sky offer even paying £120 for a years HD sub might be better.
Another point is that you can have a Tesco box up and running the same day, whereas the waiting list for existing customers for the HD box deal is weeks or months.
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