I think it's Digital Direct. Just type the model number into google, it will spit some prices back at you. Try it with the PX60 and one of the LG model numbers. Either will for sure knock spots off the Swisstech. That will most likely be a re-badged Daewoo, Hyundai, or possibly what we can a SKD design, basically a box of cheapest bits banged together by bulgarians with hammers. That always ends in tears. And when the price difference is so small, it's worth paying for a name that knows how to do it right. Not a big LG fan, but hell, I'd rather have LG than any no name thing.