I've had my Samsung LE40A686 for exactly a week now but after going into another store today I realised that I prefer the SD picture on a plasma TV and the better viewing angles - e.g. blacks on the Samsung go half grey when sitting even at a relatively small angle to it. It's pretty annoying cos half the people in the room are getting a different colour picture basically. I phoned up John Lewis and they said they'd charge 15% to take the TV back. Is there anyway out of this, I'm sure I've read somewhere of people getting full refunds when contacting someone higher up. Only when I got it home did I realise how annoying the viewing angle problem was, I didn't notice it in store. I'm sure people kept talking about the newer LCD's having better viewing angles. I got it for £699 which I was well happy with but that 15% is probably enough to put me off changing it! It's pretty damn good for an LCD and beats some plasmas for detail, brightness and amazing whites, don't get me wrong, but having seen decent quality plasmas now I feel like I made the wrong choice! Should've checked out more plasma TV's in the first place, I admit it's my fault! What should I do? Am I just being pedantic? Is this just a case of temporary buyer's remorse? Is it worth changing for 15%? Cheers.