More info HERE.Sony's PlayStation Move and Xbox 360's Project Natal motion control solutions have been garnering a lot of the spotlight from core gamers and the press, but a new study reflects currently low purchase intent for the new devices.
Research firm OTX's U.S. tracking study GamePlan Insights polled a group of 2,000 gamers between May 23 and June 5, 2010, and found that 8 percent of the Xbox 360 market intends to buy Natal, and 6 percent of the PlayStation 3 market intends to purchase Move.
Of the people that are already planning on buying Natal and Move, 25 percent plan to preorder the controllers.
The low purchase intent figures reflect the current lack of information about compatible games for the devices. Microsoft and Sony are expected to reveal more motion-compatible games at next week's E3 event in L.A., where the controllers will be a central attraction, after which purchase intent may rise.
The GamePlan Insights study also said that 15 percent of the Xbox 360 market is aware of Natal, while the same percentage of the PS3 market is aware of the Move.
The study showed that Natal intenders have an average age of 25, versus 28 for the Move. Also, 30 percent of Move intenders are female, compared to 20 percent for Natal.
At first glance, this seems quite bad, but then it does say that only 15% of the 360/PS3 market are aware of Natal and Move, while 8% and 6% of the total market plan to buy them, which means that of those that are aware of Natal, over 50% plan to buy it. Thoughts?