It's all part of RM's plan for total world domination - buy up everything, get you hooked and he gotcha!
Had Sky for years though - who remembers the promised Warner Brothers channel promised with a subscription increase, dropping Country music TV (I know not a great loss to most). Promises of state of the art in TV - yes they gave us Sky Digital with soft digital pictures, pro-logic (no DTS and only just AC3 for those lucky enough to have a digital output on their decoder -99% of sky viewers I think. Then we get burn in logos for the intellectually challenged who cannot use programme guide or read it when you change channel. Then they bother you while you're trying to watch with marketing calls.
It generally cheaper than cable even without the phone, and you get discounts on sky talk, so not all negative.
Welcome to the real world dk-terror