Sub £100.00 HD Player Must Be Coming Soon

Discussion in 'Blu-ray & DVD Players & Recorders' started by forrestgump, Jan 20, 2008.

  1. forrestgump

    forrestgump
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    Well with the forums on melt-down about the format war and a daily battle to bring the latest news out from Paramount, Warner etc, etc it is good to see that the main winner in all this fiasco will be US! Meaning Joe Public.

    The look and sound of perfect is already being given away virtually for free so early in 2008, I am of course referring to Play.com who have took it upon themselves to either off-load all their stocks of EP30's or have done a deal with Toshiba to fill all UK households with HD-DVD players, £119.99 and 7 free films will surely result in the fastest adoption of a new technology that we have ever known, we can have 1 in each bedroon, the lounge, conservatory and even the toilet at this rate!!!!
     
  2. scottiefraser

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    Good Post!

    Will be very intersting to see how this twist effects the 'War' as I can't see Sony bringing down the cost of the PS3 as seemingly they are not making much profit out of them at the moment anyway!

    Might be a master stroke from Toshiba!!
     
  3. scartlead

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  4. Beancounter

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    You have an HD telly in the toilet do you? I make do with the newspaper!


    Seriously though having just ordered I am hoping that this is a masterstroke and not a panic measure to get rid of all the stock. Perhaps Toshiba should have done this months ago.
     
  5. toodeep

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    HD DVD players have been on sale for less in the US, perhaps the only market that matters, and seemingly this hasn't turned things around. Cheaper players are nice for us but unless more consumers become aware it may not matter in the long run.
     
  6. scottiefraser

    scottiefraser
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    You are probably right about only the US market being the one that matters the most but I have not seen any information as to the effect of the price reductions anywhere and would it not take a while for any effect to hit anyway? (3 to 6 months I would have thought)?

    What was interesting reading though were the reports of cheap players being mass produced for China! Would the Asian market make a difference?

    There is evidence in the UK already (reports of mass tippage of CRT TVs at tips around the country; most working) and massive shop shortages of HD Ready TVs in this country during the sales that a £100 HD player might just tempt a fair few of these consumers to 'dip their hand' into the HD DVD sector!

    I have to admit to being quite upset at Warners announcement but I am VERY intersted to see what pans out in the next few months!!
     
  7. Duncan Harvey

    Duncan Harvey
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    Exactly - when the prices of the EP30 were originally announced, some on these forums were saying that this would be "the breakthrough", yet it wasnt.

    Even at £100 I dont think they'll necessarily sell that many as the demand simply isnt there.

    Given the near absolute ignorance of the typical Currys and Comet shopper (and I dont mean that maliciously) I really doubt they'll drop £100 on an impulse purchase when they can get a supposedly "HD" capable player for about half that price - even with the free movies.

    At £100 its fine for the likes of us to pick up a spare player and some free discs but I fear its simply too late. Add to that the still cripplingly high price of discs and the distinct lack of visibility of HD-DVD in the high street retailers and you dont get a recipe for success.
     
  8. Beancounter

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    I was in the town centre yesterday and popped into 3 DVD retailers in my local mall just to see how much they were selling HD DVD for.....couldn't find any in the 3 stores. Mind you there wasn't any Blu Ray there either.
     
  9. kernow666

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    would it be a bit cheeky for me to return my 360 add on HD player to PC world for a refund only had it since boxing day and go for the toshiba one
     
  10. Duncan Harvey

    Duncan Harvey
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    but given that you only got 2 in the box and would have to wait the dreaded 28 days for the others (which werent exactly massive blockbusters) why would this necessarily deter other purchases?
     
  11. Pecker

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    Is it just me who thinks that £99 with 2 free discs in the box would be more tempting?

    At sub-£100 I think you'd get them being sold in every Comet, Currys, Asda & Sainsbury, and going lke hotcakes.

    Steve W
     
  12. Duncan Harvey

    Duncan Harvey
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    Its a nice logic, but I think its flawed. It assumes an elasticity of demand that simply doesnt appear to be there.

    Again the sort of person who buys from those shops is probably more likely to see £99 as expensive and prefer their sub £30 players. Sad but probably true.

    And there must come a point at which the retailers or Toshiba declare enough is enough. Wonder what the margins are for the retailers at sub £100?
     
  13. dazza74

    dazza74
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    There must be potential here for a £99 EP30 player, it's down to about £85 currently the A30 in the states from Amazon. The one thing I feel we will learn from this price cutting is whether the general public are interested in high def or just happy with normal DVD because if you can't flog a player for £120 or less with 7 free films well ...
     
  14. dazza74

    dazza74
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    And how much do you think they make on the £20-30 players they flog then?

    Money's money at the end of the day
     
  15. Duncan Harvey

    Duncan Harvey
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    yes but thats less than half the price of the cheapest UK price, even after factoring in sales tax.

    Much bigger market as well, and also pre christmas, ie black friday post thanksgiving is always a great time to shift units.

    Elasticity of demand is where a price cut is met by a commensurate increase in demand.
     
  16. Duncan Harvey

    Duncan Harvey
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    true but how much do you think these cheap players cost to make when they are made by the million, and sold in vast numbers, compared to HD-DVD?
     
  17. dazza74

    dazza74
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    This is my feeling on what could work for Toshiba and HD DVD. Large number of people are going out and buying a flat screen be it plasma or LCD. First thing they think is what this HDMI port do on the back of the set a lot of them will then start looking for an upscaling DVD player to compliment it. If they can get the marketing right, Toshiba could make real inroads into this market. A lot of people aren't going to buy high def films anyway especially when you can get "Batman Begins", "Superman Returns" for £3 on DVD at Tesco's but they get their free films and they've got an upscaling DVD player for the SD stuff.
     
  18. domtheone

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    True. Until they look over and see the prices of the Discs:suicide:

    Got to start somewhere though. Sell enough players, disc sales will follow and prices will fall.

    Take the DVD's off the shelves:devil: That might help.:D
     
  19. dazza74

    dazza74
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    On the other hand your giving them 7 free films and they see the films are £15-20 each, they start thinking this ain't bad we get the player for nothing obviously reality is very different.
     
  20. Duncan Harvey

    Duncan Harvey
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    all of which would be true if there actually were sufficient discs to play.

    Its simply not a level playing field regrettably and hence the players = discs = lower prices all round wont necessarily happen.
     
  21. Max N

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    Toshiba's latest strategy seems to be to emphasise the fact that an HD-DVD player is also a good (and good value) upscaler of SD DVDs. Because the EP30 is not a good upscaler, it doesn't fit this new strategy. Maybe that is why this particular player is being discounted so heavily?
     
  22. forrestgump

    forrestgump
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    mark and duncan

    this thread will end up getting closed if you both continue you personal arguments
     
  23. PJTX100

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    Have you seen one with your own eyes?

    I've A/B'd it with the Oppo on a 73" screen.

    And I'm very happy to watch SD on the EP30. Except for R1 of course. :D
     
  24. bri1

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    No HD DVD players at all in large Curry's store locally.:confused:
     
  25. Craigy

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    Agree, only watched a couple of movies (2 days in Paris and Revenge of the Sith) on this and even the cheaper title (2DIP obviously) I still noticed it looked very nice indeed, more so than my Upscaler Toshiba 350.
     
  26. Duncan Harvey

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  27. Sonic67

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    The Wii was a cheap player but had very little content. It became a huge success and then content followed. The 360 has lots of content but poor players. It was also a success. Will a blu-ray owner think I'll wait till HD DVD is finished then I can watch the films or will they think sod it I'll buy the player and watch the HD DVD content now. Then the future will be dual format.

    My mate is interesting in getting one. He knows about Warner but it's just hit his price point.
     
  28. kingfats

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    No Blu-ray player/Sony discussion on this thread,thank you. :smashin:
     
  29. Fox McCloud

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    Play are still selling the EP35 for £270 :O
     
  30. Max N

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    No, I was purely going by the review on this very site where Phil says he can't recommend it and you're better off using the scaler in your TV.
     

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