So, end of December i bought a sony kd55ex8396 for the living room, as an upgrade from a 9yr old samsung lcd. I did a lot of viewing at the time, comparing against OLED etc and to be fair, I couldn't notice enough of a difference in the stores to warrant the (then) double price, the sony was £750 v LG oled at £1500. Don't get me wrong, the tv is brilliant, picture quality IMO is fantastic. But... I just keep thinking, how good would oled blacks be?? How good would the colours of an oled be??? In a home environment of course. Has anyone done similar and had similar afterthoughts and what did you end up doing? I don't watch UHD discs, just cable tv/hd, netflix 4k, blu rays etc. Would i be blown away with the difference of an LG oled over the sony, for HD and blu ray viewing? If not, I'll stop thinking "what if" right now. However, if I would be blown away, then i'll start looking again.. Tia.