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Stock agency licensing

Discussion in 'Photography Forums' started by chrisgeary, Jul 6, 2005.

  1. chrisgeary

    chrisgeary
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    Can anyone explain to me the difference between:

    Traditional Non-exclusive
    Traditional Exclusive
    Royalty Free

    licensing? I understand the differences in terms of how the buyer can use images, but what does it all mean to the contributor in terms of:

    revenue gained
    saleability of each shot

    Basically, I'm trying to understand which licensing model to apply to my images. I'm using Alamy if that helps.

    thx

    Chris
     
  2. Peakoverload

    Peakoverload
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    Traditional Non-exclusive

    This means that you are selling the image to a someone that will use it for whatever purpose but the fee that they pay will be based on territory used, market, number of reprints etc. The company can only use the image once, however you are still able to sell this image to other companies.

    Traditional Exclusive

    This is the same as non exclusive but you are not able to sell the image to other companies. As a result though the company will pay you more.

    Royalty Free

    You allow anyone to buy your photo for any purpose and use it any number of times for which typically they pay a much smaller amount than Traditional rates.

    HTH
     
  3. chrisgeary

    chrisgeary
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    ok, thats mostly the bit i understood. but where i get fuzzy is how that translates into potential sales etc. which licensing scheme would maximise the potential revenue of my images? or for an amateur trying to build a side business, does it make little difference?

    cheers

    Chris
     
  4. Peakoverload

    Peakoverload
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    Well its kinda like it says really.

    If you do royalty free you'll earn less on a individual basis but you could sell a lot more and so earn more in the long run but then you do kinda loose a bit of control over your images which could devalue them in the long run too.

    Traditional will earn you more money on an individual basis but you will loose out on any exclusive deal and people with less money wont be able to afford it

    Exclusive will earn you big money but only once.

    So in other words you should choose which license to use on an individual photo basis to see which is the most applicable. For example lets say you had taken a photo of loads of gouse for sale signs in a residential street. You may be better off going for a royalty free basis as nobody is going to want an exclusive license (well very unlikely anyway) and a traditional license is probably going to be too expensive for a photo like this that is more than likely to be used as an illustration in a small news story.
     
  5. chrisgeary

    chrisgeary
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    thanks.. thats just what I needed! :smashin:
     

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