I just took delivery of my new Samsung SP50L7HX yesterday. I spent most of yesterday moving it into position (it isn't easy trying to move this thing across carpet on your own) and setting it up. Anyway, after spending a while fiddling with the picture settings, I still can't find a setting I'm happy with. The one thing I am sure about is that the DNIe feature seems to make everything look worse (ie. all the whites are whiter but everything also looks kind of blocky). I'd be interested to know from other owners of this TV model as to what picture settings they are using.