Prices are now starting to appear for the 2011 models
KDL-55HX923 @ £2799.99
hope it isn't mis priced
I think the 724's have usb recording facility.On UK site now too
BRAVIA TV. Full HD BRAVIA television for 2011 : Sony
Model list: 117cm/46
Hmmm I wonder what the difference is between the KDL-46EX723 and KDL-46EX724 apart from the model number....