@Phil Hinton
Hi Phil, Thanks for the review, I've followed this TV from it's launch in New York.
Do you think there is any chance of you getting Sony to provide a statement about the review for Avforum members?
This might sound like a serious ask, but I'm really starting to lose all faith in what TV manufacturers now say, not just Sony, all of them.
This is a flagship TV, it sits at the top of the Sony range, alongside the AF9, Sony allows consumers to choose between OLED and LCD, I will say it again, this is Sony's Flagship LED.
Sony at their press event in New York made several promises, two of which your review show to be false.
1. The end of the panel lottery! Sony claimed they calibrated the panels at the factory to finally, finally... ensure customer didn't face a panel lottery, your review seems to indicate otherwise.
2. The most accurate colours, even stating that all Master Series TV's are the closest you can get to their own reference monitor, as used by film studios.
Great I thought, a manufacturer that is bringing back quality and consistency, at price, it's not a cheap TV, but I don't mind, I would be happy to pay for the colour accuracy and panel uniformity.
Sony got a lot of press coverage from their New York event, pushing their claims of their product.
So what happen? Where do we stand as consumers? Should manufacturers be allowed to continue to make claims about their products that don't match what they ship to consumers.
And... please before some member comments that it's a "consumer product" and "you should always view a TV before you buy", and "if you are that bothered get the TV professionally calibrated", please, go away...
This is about a manufacturer making claims about a product, this is an advertising standards issue.
I'm getting very tired of claim other claim from TV companies, so Phil, please feel free to pass my post onto Sony and ask them to provide a comment for Avforum members.