Is this LCD really that great? Why? I can't dig that much Info. up on it and why the big fuss? Surely the Philips 9830 is better. and surely the W series is even better than the V: "Last but by no means least is the new W Series offering two new flat screens featuring a new floating design, a 40” LCD screen and a 50” Plasma display making bigger pictures with highly detailed resolution a reality for the home enthusiast. Both models Digital and High Definition ready and are equipped with an HDM1 interface and feature High Definition image processors that emulate a high definition picture from any standard definition source. The W Series also boasts a new listening experience thanks to the built in 100-watt S-Master digital amplifier."