Sony TVs: Prices on the rise?

Mathscool

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Is it just me, or have the prices of the Sony TVs that are included in the VAT redemption offer been going up recently?
 
Normally, in the run up to Christmas, the prices start to drop and competition heats up - this year, I've not seen that
 
They have taken 17.5% off, the initial price may be higher but the post VAT price may not be :)
 

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