Sony to sell off VAIO business and will now only sell high-end TVs

Discussion in 'General TV Discussions Forum' started by hodg100, Feb 6, 2014.


    1. hodg100

      hodg100
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    2. Loopthrough

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      You can see the writing's on the wall. The TV division will be gone by two years. I bet it goes just like Philips did. It will all just be licensing to a Chinese OEM.

      Panasonic will be next to go, or possibly first...
       
    3. NickInWiltshire

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      What is happening in Japan with Panasonic and Sony reminds me very much of what happened in the UK with GEC back in the 80s, or Siemens and Philips in Europe in the 90s onwards. These huge job-for-life, vertically integrated, "manufacture just about everything" conglomerates went out of fashion on the West and gradually demerged into more specialist companies, disappeared into Private Equity or went bust as they became uncompetitive, partly due to competition from Japan of course.

      But now Japan's conglomerates are under pressure from Korea and China and they seem to be following the same path the Western companies went down - shutting down unprofitable lines, demerging, more job mobility expected from the workforce and so on. Once Japan decides it wants to get out of manufacturing and into service industries I guess the UK will need to think of something else to do. :eek:
       
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    4. Loopthrough

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      It is exactly like when Rank Bush Murphy went, or Thorn/Ferguson, Pye etc... nobody can hold the crown forever, especially in such competitive markets and with the internet. Smart money's in software, not hardware, now. Look at Google for an example.
       
    5. sammy20v

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      I think you are correct however, If Sony can make a go of it concentrating on high end that will benefit me.
       
    6. 12 promises

      12 promises
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      By " high end " do they mean that they will be concentrating on the presentation / educational / anything but domestic type screens ?
       
    7. IvorB

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      That's good news (apart from lay-offs of course). Nice to see Kaz is not scared to make the tough calls. The Viaio business needed to go.

      I genuinely hope that, when the time comes to pick up a 4K set, Sony will have something suitable for me.
       
    8. 1080 jawbreaker

      1080 jawbreaker
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      Will be a sad day when ive got to choose between a Korean of Chinese branded TV. 4K wont save Sony, they will be gone before that gathers pace :(
       
    9. vism

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      Sony suit the top end really well, they have the right philosophy for it.

      Now let's see the OLEDs.
       
    10. mjcairney

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      Personally, I do not believe that 4K will save any TV manufacturer because, for such TVs to sell to most customers, they will need to carry a low price tag, which defeats the purpose.

      Cheers,

      Martin.
       
    11. Loopthrough

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      Same here. Or, I could change my outlook and say "let's move with the times". Tough one.
       
    12. 1080 jawbreaker

      1080 jawbreaker
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      call me a snob but I couldn't bring myself to spend £3000+ on a Korean/Chinese TV. When Sony say high end, how high is that? TV's for the rich and famous?
       
    13. vism

      vism
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      Above supermarket level
       
    14. pragmatic

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      I said this elsewhere.

      Sony's lower end laptops sadly didn't have that great a build quality and appeared to rely on brand as the selling point.

      Top end ones, and innovative form factors have always been something they've excelled at, but support especially software support has always been patchy.

      As much as I love my 2010 Z and 13 pro, their mainstream offering was often poor compared to the competition and it looks like niche top end wasn't enough to survive one. Sadder still is that they produced a huge variety of truly ground breaking machines, that got little recognition but Apple pretty much copied and get plaudits from all, including here.

      Sony X http://scrapetv.com/News/News Pages/Technology/images/sony-vaio-x-2.jpg was/is lightest fullsize laptop probably ever made, in the days of the original air made it look like a faty and their persistence with clamshell models http://cdn.cultofmac.com/wp-content/uploads/2014/02/sony-vaio-p-rom-7-640x448.jpg over several generations, and tablets with slide out keyboards http://regmedia.co.uk/2006/05/16/sony_ux50_1.jpg that still look somwaht futuristic. They brought chiclet keyboards to the for with a design that several years later was all but ripped off by the air (tiny/light and wedge shaped), X505 http://www.extravaganzi.com/wp-content/uploads/2010/10/MacBook-Air-vs-Sony-Vaio-X505-600x380.jpg .

      Great hardware often hamstrung by running windows in the 00's, they finally got to use some of these with Windows 8 which is more touch friendly, with the like of the Duo,but it looks like it is all too late.

      Compared to everyone else making bog standard boxy, heavy and generally ugly laptops they were a breath of fresh air, I had my hopes up for a new generation of discrete graphics toting Z super laptops.
       
    15. vism

      vism
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      They always looked overpriced to me, that's why I never bought one.
       
    16. max222

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      There's nothing wrong with Korean TVs - I think Samsung and LG make excellent ones. My Samsung looks as good as performs as good as any Sony LED LCD TV.....most of my work colleagues in fact site Samsung as the TVs they have or want to have. And as I say I deliberately chose one . That said I still like Sony and Panasonic and would be sorry to see them go (Sony more so - as Panasonic have really painted themselves into a corner with perfecting plasma....which like it or not is now seem as a dead technology both my manufacturers themselves and quite a lot of consumers......again how many discussions at work have ended with but its a plasma)
       
    17. NickInWiltshire

      NickInWiltshire
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      This is quite funny. There was a time when Japanese brands were associated with cheap products. The high-end was British or German.

      So times move on and Japanese starts to mean quality and Korean/Chinese is associated with the cheap end of the market. (And British/German brands either go stratospheric or disappear altogether.)

      But Samsung products have really moved up the food chain over the last few years and LG have dropped their "Goldstar" name (which really was a budget brand.)

      Then at CES this year, it was LG who seemed to be producing OLED TVs with high-end prices and high-end picture quality. So how long before the cheap Chinese generic brands take over from the Koreans?
       
    18. fluxo

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      Suicide note :)
       
    19. Geoff_D

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      Great last point, Nick. For all the success that the Koreans are enjoying now, the Chinese are breathing down their necks, make no mistake. Hell, there were rumours that Sony were going to sell the VAIO business to Lenovo before it ended up in the hands of that Japanese company (though I reckon they may sell it on to Lenovo in due course).

      The VAIO outfit had long ceased to be profitable and it had to go. The build quality has gotten worse and worse over the years - there's an ongoing issue with wifi on the Pro series which Sony have washed their hands of - and the sheer unreliability of Windows 8 (in the hands of the average punter, anyway) has meant that too much time is spent by sales people trying to sort out problems rather than selling the product.

      It's a sad day for the brand, but I'm not shedding a tear for seeing the back of the VAIO business because they're more trouble than they're worth.

      Are the TV's next? Looking past all of the corporate jargon in the press release, one can only wonder if them splitting it off into a separate subsidiary is to make it ready to rumble as far as potential suitors are concerned...
       
    20. A.I.

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      Harsh :(
       
    21. scrapbook

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      It won't be long before the only choice you have is Samsung or lg
       
    22. depot

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      How long will it be until the Chinese do to the Koreans what the Koreans did to the Japanese, that
      the Japanese did to the Europeans.
       
    23. Jota180

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      That's exactly what is going to happen. Maybe factor India into the mix in the further future.
       
    24. fluxo

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      Perhaps. But there were only a few 4k models out last year, so there wasn't that much competition. From this year on competition in the 4k space is going to be much more intense. Carrying on as they were with 1080p, but now with more pixels, does not sound like a promising strategy. They need something unique to stand out from what will soon be a very large crowd of 4k panels. I really do hope they do have something unique and innovative, something their rivals don't have, to delight us with. I don't think any of us want to see Sony leave the TV business. They have been capable of doing great things in the past.
       
    25. vaktmestern

      vaktmestern
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      Less low end tv modells from sony.. Well thats the start of the end of they tv division, as low end tvs sells in larger quants than high end ones ...
       
    26. 1080 jawbreaker

      1080 jawbreaker
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      A kia looks and performs just as good as a Ford but I still wouldn't buy 1.
      They started out making cheap crap. Now they are priced to high for what they are. Theres the brand Snobbery in me.
       
    27. HugoFJH

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      There's the problem right there - I dont Sony had sales people resolving technical issues.

      I loved My vaio from 3 years ago (although it was a little pricey) but still was one of the 1st to include a BR drive.

      Sad to see the brand go (or leave Sony at any rate), but just like IBM Thinkpad's a few years ago , it needed to be jettisoned.

      Sony have lots of reasons to stay in the 4K market (as they are one of the few people who produce "software" product and the hardware used to record and playback that software whether its PS4's, BR's (at some point), TV's and PJ's as well as cameras.

      For the most part they have also had pretty decent build quality and always looking to be innovative.

      Long may it continue

      And at the same time produce far less profit per unit
       
    28. Geoff_D

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      If you meant to say "I don't think that Sony had sales people resolving technical issues", then you're right about the bigger chain stores because they have dedicated service departments, but for smaller dealers and franchises you're dead wrong. The poor sales monkeys are the ones on the front line, and they're expected to sort out every little software problem that customers have, 95% of which are of their own making. Yes, Sony VAIO will take over in terms of hardware problems and collect the faulty VAIO from you, but only after you've jumped through a bunch of hoops checking this, that and the other whilst talking to an Egyptian fella on the other end of the phone who can barely understand English.
       
      Last edited: Feb 15, 2014
    29. HugoFJH

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      So I am correct,, SONY do not have sales people resolving technical issues as a franchise (or independant dealer) is exactly that and not manned by Sony staff per se
       
    30. difficult

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      I think competition is eating up sony.

      As sony already using panels from LG and korean and chines companies are very competitive in the market thats reason, sony and panasonic had big drop in tv profit in last few years.

      Korean companies are very innovative and offered excellent products thats it was hard for sony's R&D to cope with it.

      Chines companies which have successfully introduced next generation of 4K tvs at quarter of price compare to sony tvs is enough to bring sony to put on the knees.

      Future is in the hands of Chines companies and I can see that LG and Samsung struggling in next few years
       

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