hi all I was looking for a 37"-40" LCD and came across this sony. SONY KLV-S40A10 16:9, 101cm, WXGA, 1366x768, HD ready, HDMI, LCD-TV http://www.toppreise.ch/prod_69461.html available in about 40 days for only about £1500. it seems ever so cheap! Can not find much with a google search,but did read on home cinema news about a new "v" range of sony LCD`s. It sounds to good to be true and the fact that i can find no other info on the net. I was going to get the 37" Toshiba but i will be patient and wait a month.