OK so after much umming and ahhing about which 26" LCD to buy I thought of the ones I am interested in I know the least about this Sony model. DOes anyone on this forum own one? Can they tell me: 1) Why does this model which seems to have been out for a while still command such high prices (way higher even than its comparable sony brethren). 2) Is the picture really that good? 3) The most important thing that will occur on any LCD I buy is high-def gaming (xbox, gamecube, xbox360 and ps3 (all in 480p or 720p)) so one of the most important, nay the MOST important things for me is latency. Does this set smear moving images? And are there any sets of the same size (price notwithstanding) that deal with movement significantly better? 4) Are unbeatable selling the US version (they say has DVI and NTSC tuner) http://www.unbeatable.co.uk/CatalogueItem_17656.html Thanks guys. Would really appreciate any input. Especially considering this set is £300 more than the same size Samsung but has less features.