Ahh the good old general public who take out the box, plug in and leave at default. The same old ones who dont care about backlight bleed and mount there tvs nearly to the ceiling lol.
Oh course Im jesting but you get the picture.
Honestly I just don't think you like the more natural picture quality and want a more zesty image. You can get that with any LED tv, plasma or CRT.
I dont mean that disrespectfully everyone is different, and have different tastes. I bet my only decent hat that if you went to Samsung in game mode you will repeat the same woes here but on that thread. If you went plasma you will see the same thing but with 30fps judder and maybe phosphor trailing.
Motion settings are there in modes that use more lag thus cinema. The W6 had one option and that was it the W9 has a few. Trilumious is there, it does the job and gives a great colour as a result.
With the W9 out the box with a few minor tweaks its pretty accurate. There was a former mod on here who use to work in the video games industry and worked on titles with Disney and there monitors they worked on where calibrated with a Spyder calibration tool so the images matched across screens and it was closer to Rec709 standards. There is also a calibrator on here who Im sure he said was working with EA calibrating screens so they too worked to the same video standards.
The downside is not everyone likes this. My Dad likes Vivid setting on his screen which has orange skin tones. My mates Dad likes brightness right low but then you cant see anything in the dark.
But seriously mate if your not happy venture forth and try something else, in the end if your not happy keep trying and maybe you will find a shoe that fits...or rather a tv that suits.