Sony KDL-S32A12U dark screen



First timer here

Just bought a Sony KDL-S32A12U from local retailer.

Now had it a day and I'm a bit concerned at the picture and it's not as vivid and bright as I would have imagined. It seems to be a tad dark. I have reset the picture settings to the Sony 'standard' settings thinking this would be the optimum picture. However, it still looked dark. Even the 'vivid' picture settings just don't seem right!

Just watched the DaVinci code and being quite a darkly shot film, it just wasn;t the picture experience I was expecting.

Would upgrading my scart leads solve this is or this a common fault and should I return to retailer?

Help / advice is much appreciated.
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