As someone has already posted, the set is being sold by Argos. It's not featured in the normal current catalogue, but is listed on the website under 'LCD & Plasmas'. It is featured in Argos's new christmas catalogue (as advertised on tv), where it lists the stand separately @ £249.99. Next to the listings, it states that the stand is offered free AND a 3 yr guarantee is offered free - via instore/in pack leaflet. From reading the other 50A12 forums, it appears that many Sony Centre stores were offering 3yr g'tee too. So the question is, can persons purchasing elsewhere get this 3 yr g'tee for free - as it would seem to be a SONY UK promotion. I'm sure many others will be interested in this who've already purchased or intend to buy at Makro, Comet, or anywhere else. I've already got mine ordered through a mail order catalogue, where I managed a similar price to the high st, plus free delivery and interest free credit. Can anyone confirm this?