I've been looking at plasma tv's for over 2 years (!) now, keeping a keen eye on every single model & development - on the hunt for the very best picture quality, as I found almost all models disappoint with tv signals (off-air, Freeview and Sky). In this time, I dismissed Sony plasmas very quickly - average to very good performance (at best), but at a ridiculous price compared to competing models that was certainly not worth even considering. The other day, however, I saw the KDE-P42MRX1 in action in a Sony Centre. What was meant to be a quick stroll through the shop, turned into looking at this plasma for over 2 hours! It was an aerial feed straight into the receiver's Freeview tuner, then I asked for some DVDs to be played too. Quite simply, the picture was stunning, and the best I've ever seen on a plasma. Not slightly, not better in some respects and not others, but INFINITELY better. The picture was so lucid, sharp, rich, with incredible clarity (unlike the Panny's), absolutely no motion effects or pixelation (unlike all the Pioneer's major flaw) and despite a very dark grey instead of true black, the contrast and appearance of dark scenes was streets ahead of anything I've seen. The Freeview picture was better than the DVD picture. Note that this is NOT the KDE-P42SX1 or the KE-42MR1. I wouldn't believe what I was writing unless I'd seen it for myself, going by what I'd seen of Sony's before. This is no exaggeration: (on all channels, across a range of material) on this Sony FREEVIEW IS MORE IMPRESSIVE THAN HIGH-DEFINITION ON OTHER MODELS. Ive seen the Pioneer 43" HD models playing D-VHS, and though excellent, its no comparison. I was literally saying 'Wow' in the shop - I couldn't believe it. With my nose up to the screen, the detail and clarity was still in tact, and beyond belief. The freeview runners/menu/guide were beautifully clear, no shadowing, haloing or pixellation - every character renderred beautifully like a PC monitor. Sitting next to this model was the KE-P42M1 sharing the exact same signal from the same receiver box. This is the WVGA model whose picture is near-identical and better in some respects to say the Pionner or Panasonic equivalents...yet the KE-P42M1 looked like viewing a PC signal on a CRT TV versus the KDE-P42MRX1 which was like a quality LCD monitor. That's the best way I can describe the utter clarity. It comes at a hefty price (£4500 cheapest), but what do others think? Any actual owners? Why isn't this thing raved about? Have I missed something here or am I going blind? I've seen literally every plasma model playing almost every source, and I've definitely seen the best offerings of the highest-regarded models with excellent Freeview feeds. It is the only ever plasma screen I've thought "I would love to own this" to.