I was all set to buy a 55 B/C7 when they were hitting below the £1,500 mark but it wasn’t enough of a size upgrade since I already have a 50” plasma. I decided I need to go 65” but £2,500 was over my budget and now with the price increase, my level of thought is that if I’m spending that kind of money, I might as well get a faux 4K projector, such as the Epson TW9300. ALL of my film (and major TV series) watching is done via the projector. Don’t really watch much sport and stopped gaming some time ago. I now see the Sony 65” is £1,695 at Richer Sounds. Over a thousand pounds cheaper than the 65” OLED’s and around the same price as the 55” OLED’s. That seems a bargain to me. Every time I view the Sony, I think it’s fantastic but in the back of my mind keep thinking “but it’s not OLED”. Has anyone else gone out to buy an OLED but come home with the Sony? Or perhaps gone out to get the Sony but ended up paying the extra and going OLED? I remember when the Sony prices were higher, it seemed like a no brainer to spend a little extra for the OLED but now the Sony’s are heavily discounted, it seems to be better value. Both have their pro's and con's but price is always a major factor.