I've had my Sony KV32LS35 for a couple of weeks now and its got a great picture. The geometery wasn't all that great though, especially in 4:3 and 14:9 mode. After gleaning information from here and other web sites, I ventured into the service menu to see if I could improve things. After recording all the original settings, I started to tweak the geometery. It wasn't all that difficult and before long, my picture was almost perfect. The only thing I didn't grasp immediately was the fact that the settings were different for each screen mode but once I sussed that it was easy. What I want to know is :- if it was easy for me to set it up, why couldn't Sony have set it up properly before it left the factory? I can only think that their TV's are not set up by human eye and that some piece of equipment does it (badly). It would save lots of sets being returned by hacked-off punters or lots of home visits by Sony service engineers. I expect this is true of other manufacturers too.