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Sony dropping plasma....

Discussion in 'Televisions' started by Howard Pitfield, Sep 6, 2005.

  1. Howard Pitfield

    Howard Pitfield
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    ...so says Mark Lonero, Sony's general manager of technical planning for European TV. The article is on page 8 of October edition of "Home Cinema Choice". They see LCd as the way forward for HD and quote "It's where we see the future going".

    Howard
     
  2. paolo999

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    Anyone know if they manufacture their own LCDs or are they buying the panels in from elsewhere?

    I'm curious to know whether they have any specific R&D capabality in LCD, or are they just packaging up and adding the processing - which is what they did with Plasma.
     
  3. mike7

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    Sony have gone into joint partnership with Samsung to manufacture panels (not the complete tv sets) in a new factory in S. Korea. This has been well publicised. The LCD tv sets are currently 'assembled' in Spain. No idea where the electronics come from.
     
  4. Starburst

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    A little ironic when SONY were dissmissing LCD as a dead end not so long ago then were not doubt a little shocked when rivals pushed the technology way beyond the limits SONY's executives could ever imagine.

    The SONY/Samsung venture should be producing panels bow and SONY have also signed a deal with a branch of Toyota to develop other panels based on LCD technologies.
     
  5. Welwynnick

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    I believe that Sony are instead stealing a march on the competition with their W-UXGA SXRD rear projection TVs, using high density reflective LCD type ICs that they appear to have developed further than anyone else.
     
  6. paolo999

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    Stealing a march on their rear pro competitors perhaps. With the thin screen "genie" out of the bottle, panels are where the future of high volume TV sales are. That's not to say plasma or lcd is better than rear pro, it's just that the mass market wants a thin screen.
     
  7. StooMonster

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    My goodness it's taken nearly 10 months for this story to reach "Home Cinema Choice"! :rotfl:

    This was being discussed back in December 2004 in Wall Street Journal and Japan Times and summarised by UK's lovely INQUIRER.

    http://www.theinquirer.net/?article=20327

    Perhaps Sony have taken a leaf out of New Labour's book and are reannouncing old initiatives as new?

    StooMonster
     
  8. Nick_UK

    Nick_UK
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    Precisely ! If Sony's are dropping plasmas, it's taking them a long time to do it :)
     
  9. Geoxis

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    I heard that the electronics come from LG.
     
  10. the_pauley

    the_pauley
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    The speculation was 10 months ago, the decision / confirmation is now - nothing amiss there.

    This was also rumoured to be happening much further back than 10 months ago. About 18 months ago when Toshiba announced plans to introduce no further plasma sets into their range, the whisper then was that Sony would be next to jump ship.

    I'd say that a statement that the company is dropping plasma -coming from Sony's general manager of technical planning for European TV- is pretty clear-cut. No "if" about it.

    Looks increasingly like today's "lifestyle statement" is in danger of becoming tomorrow's white elephant.

    -----------------------------------------------------------------

    EDIT: Shouldn't this thread be on the "Plasma" forum as it's really plasma news and not really specifically High Definition?
     

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