hi guys, Im looking to buy the sony 40" X series tv when it is available but I'm wondering where I stand on price. I would like to buy it from my local sony centre. I went in the other day and asked if they price-match. The staff member was very guarded on the subject and wouldn't give me a straight answer other than that they'd have a look for me. I've seen other people on here say that the sony centre have price matched for them and I'm wondering what their policy is. Do they match the web or is it only high street? Thanks for your time.