I had a Sony KV36FS70 delivered in January, which was 'new'.. I could tell that this was the case as the box was un-opened. (I think that the screen had stickers on, but I can't be sure if that was my Panasonic which had these). Anyway.. It had some faults and had to go back to my supplier for evaluation (Repair) On transit, the couriers apparantly 'destroyed' it.. So, I was offered a "New" replacement. Last Friday, it was delivered and I was immediatly concerned at the fact that the box had brown parcel tape holding down the lid. Once the TV was out of the box, it was clear (in my opinion) that it wasn't new.. It had finger prints all over it (especially the screen where it had a kind of diagram drawn in fingerprints, like someone was pointing something out (A fault perhaps)). It also had a little dust at the back. I rejected the set, but was told by my supplier that they would get me another 'New' one out. They assured me that they got it this way from Sony.. It looks re-conditioned to me.. But its hasn't even been cleaned to look like new. Today my 2nd replacement arrived.. Again, brown parcel tape and again finger prints all over the TV. Its clear to me that these TVs arn't new, but in my suppliers defence, they say that this is how they come from Sony. Could it be that Sony are shipping used/opened or reconditioned TVs as new?