Sony announces New Cyber-shot Range


Distinguished Member
Wi-Fi, Waterproof and Wugged

Sony’s newest Cyber-shot compact camera range has five new models — WX80, W730, W710, TF1 and H200 cameras and they share share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the cameras sensitivity and extends the effective range of the flash.

Additionally, the new “Beauty Effect” feature gives users several post-shooting “re-touch” options including skin toning and smoothing, teeth whitening, eye widening and shine removal. Perfect for singles looking to trick people through Facebook and dating sites. There's also a 360 Sweep Panorama mode, previously available on a few select Cyber-shot models, that will now be offered throughout the entire line.

The new Cyber-shot WX80 compact camera features a high-resolution 16.2 MP Exmor R CMOS sensor, an 8x optical zoom lens with 16x Clear Image digital zoom and an enhanced Optical SteadyShot. Additionally, Superior Auto shooting mode has been improved to recognize and optimize settings in an even wider range of shooting situations including very low-light scenes and instances where a subject is in fast motion.


The new WX80 model is Wi-Fi capable, allowing users to send images and video clips (MP4 only) wirelessly to a compatible smartphone or tablet through Sony’s PlayMemories Mobile application. Its Wi-Fi functionality also lets shooters use their connected phone to control basic camera functions including shutter release, zoom, flash mode and more. Images can be viewed wirelessly on a networked TV or PC as well.

The new W730 camera features a 16.1 MP Super HAD CCD sensor with an 8x optical zoom Carl Zeiss Vario-Tessar lens. It has 720p HD movie shooting and Optical SteadyShot Active Mode.

The new W710 camera features a 16.1 MP Super HAD CCD sensor with a 5x optical Sony zoom lens and large physical controls and can shoot 720p HD video.

The Cyber-shot TF1 camera is designed for active shooters with a new rugged design. It is waterproof (up to 33ft), dustproof, shockproof and freeze proof (well, within reason).

The new Cyber-shot TF1 model has a 16.1 MP Super HAD CCD sensor with a 4x optical Sony zoom lens.

The new Cyber-shot H200 camera features DSLR-like styling and grip design modelled after Sony’s range of α interchangeable lens cameras. The camera features a 26x optical zoom Sony lens, a 20.1 MP Super HAD CCD sensor, 720p HD movie shooting and a 3.0” LCD screen.


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