I am about to purchase one of the Sony 40" LCD televisions. I have spent ages deliberating between various models and popped into numerous shops. I have the option of the following: KDL40D3000 KDL40X2000U 40W2000 I have read numerous reviews, forum posts etc on these sets but haven't managed to determine what would be best to go for. I popped in the Sony shop again today and spoke with one of the sales reps who dismissed the KDL40D3000 and suggested the 40W2000, saying that the extra expense of the KDL40X2000U may not be justified. I had originally opted for the KDL40X2000U, but then saw posts saying that the newer version KDL40D3000 would be the best bet. Then I read some posts saying that the 40W2000 was better for SD. I love the design of the KDL40X2000U, but would not want to use that as a reason to justify the extra expense. I haven't jumped up to SKY DH yet, so SD is still being used a lot for the near term and a high priority is for the quality to be good on the set. But I obviously want something that is going to last and has a great picture - don't we all. Can anyone help me with this decision? It seems like I have been stuck on this for months and it is driving me up the wall. In addition, I would be looking to improve the sound experience and seen some great offers that include the DAVDZ630. Is this unit any good? Thanks for any help, you really would be assisting a most frustrated person!!