Sony A90J OLED Owners and Discussion Thread

jmac

Distinguished Member
Sony Master Series A90J 55" 65" 83" OLED TV

The A90J has a new XR OLED Contrast Pro feature which has a number of technologies implemented to assist with improved image quality. First of all, is a Laminate aluminium sheet which is applied to the panel for heat radiation. This is then complemented with temperature distribution helping to cool the panel and produce higher peak brightness thanks to the XR processing and WRGB elements emitted fully.


Sony A90J Oled

MASTER Series A90J (83”, 65” and 55” models) OLED TV features:​
  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world
  • XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high-speed scenes
  • BRAVIA CORE™: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE™ is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all-new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near-lossless UHD BD equivalent quality with streaming up to 80 Mbps.
  • Quick access to an array of content and services with Google TV
  • Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
  • Works with Alexa and Google Assistant
  • Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS
  • Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures
  • HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony
  • Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound
  • Ambient Optimization optimises picture and sound quality in any environment
  • The two-way stand provides different stand position options, including a hero position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system
  • Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience
    1613670630_1617372.jpg
    1613671321_IMG_1491381.jpg


I see quite a few people asking about the stand heights and positions so this video will be helpful to you.






How to install the feet on the Sony A90J




---------

Picture settings for the Sony A90J posted with permission from D-Nice

Please note:
These settings were created on a North American A90J
The factory calibration targets the Judd whitepoint offset (x: 0.3067, y: 0.318)

To add the new settings you will first need to unlock the 2 custom picture modes via Calman for Bravia app on your A90J, below is a tutorial to assist you.





Use these settings at your own risk!

---------​


Sony Bravia XR-55A90J Night SDR Settings @ 100 nits using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Custom for Pro 1

Brightness Menu

Brightness: 42
Contrast: 90
Gamma: 0
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: Off

Color Menu
Color: 50
Color Temp: Expert 1
Live Color: Off

Clarity Menu
Reality Creation: Auto
Smooth Gradation: Low

Motion Menu
Motionflow: Custom
Smoothness: Min
Clearness: 1
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -6
G-Gain: Max
B-Gain: -8
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
-10
-24
-1

Point 2
-8
-8
-22

Point 3
1
-4
-12

Point 4
1
-5
-3

Point 5
-1
-8
-3

Point 6
-4
-8
-3

Point 7
-2
-5
-2

Point 8
-1
-4
-4

Point 9
2
0
0

Point 10
3
1
1

Point 11
4
2
1

Point 12
4
1
2

Point 13
3
1
3

Point 14
3
1
4

Point 15
0
-1
2

Point 16
-1
-1
2

Point 17
-1
-2
0

Point 18
-1
-1
-1

Point 19
-1
-1
-2

Point 20
-2
0
-1

Per Color Adjustment:
Red:
Hue: 0
Saturation: 1
Lightness: 1

Magenta:
Hue: 4
Saturation: 2
Lightness: -2

Blue:
Hue: 3
Saturation: 2
Lightness: -2

Cyan:
Hue: 3
Saturation: 0
Lightness: 0

Green:
Hue: 2
Saturation: -1
Lightness: 1

Yellow:
Hue: 0
Saturation: -3
Lightness: 1



Sony Bravia XR-55A90J Day SDR Settings (@ 435 nits using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Custom for Pro 2

Brightness Menu

Brightness: Max
Contrast: 90
Gamma: 0
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: High

Color Menu
Color: 50
Color Temp: Expert 2
Live Color: Off

Clarity Menu
Reality Creation: Auto
Smooth Gradation: Low

Motion Menu
Motionflow: Off
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -6
G-Gain: Max
B-Gain: -8
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
-12
-13
-25

Point 2
2
-4
-5

Point 3
4
-1
1

Point 4
3
-3
0

Point 5
2
-3
-1

Point 6
-3
-5
-5

Point 7
-2
-4
-4

Point 8
-2
-4
-5

Point 9
-1
-4
-5

Point 10
0
-3
-4

Point 11
0
-3
-4

Point 12
0
-3
-5

Point 13
0
-4
-5

Point 14
-1
-4
-4

Point 15
-1
-4
-3

Point 16
0
-3
-2

Point 17
1
-2
-1

Point 18
1
-1
-1

Point 19
1
-1
-1

Point 20
0
0
0

Per Color Adjustment:
Red:
Hue: -1
Saturation: 2
Lightness: 7

Magenta:
Hue: 0
Saturation: 3
Lightness: 6

Blue:
Hue: 2
Saturation: 2
Lightness: 5

Cyan:
Hue: -1
Saturation: 0
Lightness: 5

Green:
Hue: 0
Saturation: 0
Lightness: 10

Yellow:
Hue: 0
Saturation: 0
Lightness: 9



Sony Bravia XR-55A90J HDR Settings (using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Custom for Pro 2

Brightness Menu

Brightness: Max
Contrast: 90
Gamma: 0
HDR Tone Mapping: Gradation Preferred (try Brightness Preferred for 4000nit Mastered HDR10 content)
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: High

Color Menu
Color: 50
Color Temp: Expert 2
Live Color: Off

Clarity Menu
Reality Creation: Off
Smooth Gradation: Low

Motion Menu
Motionflow: Off
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -6
G-Gain: Max
B-Gain: -8
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
-12
-13
-25

Point 2
2
-4
-5

Point 3
4
-1
1

Point 4
3
-3
0

Point 5
2
-3
-1

Point 6
-3
-5
-5

Point 7
-2
-4
-4

Point 8
-2
-4
-5

Point 9
-1
-4
-5

Point 10
0
-3
-4

Point 11
0
-3
-4

Point 12
0
-3
-5

Point 13
0
-4
-5

Point 14
-1
-4
-4

Point 15
-1
-4
-3

Point 16
0
-3
-2

Point 17
1
-2
-1

Point 18
1
-1
-1

Point 19
1
-1
-1

Point 20
0
0
0

Per Color Adjustment:
Red:
Hue: -1
Saturation: 2
Lightness: 7

Magenta:
Hue: 0
Saturation: 3
Lightness: 6

Blue:
Hue: 2
Saturation: 2
Lightness: 5

Cyan:
Hue: -1
Saturation: 0
Lightness: 5

Green:
Hue: 0
Saturation: 0
Lightness: 10

Yellow:
Hue: 0
Saturation: 0
Lightness: 9



Sony Bravia XR-55A90J Dolby Vision Settings (using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Dolby Dark

Brightness Menu

Brightness: Max
Contrast: Max
Gamma: 0
HDR Tone Mapping: Off
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: High

Color Menu
Color: 50
Color Temp: Warm
Live Color: Off

Clarity Menu
Reality Creation: Off
Smooth Gradation: Off

Motion Menu
Motionflow: Off
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -6
G-Gain: Max
B-Gain: -8
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
19
13
-12

Point 2
25
15
6

Point 3
27
18
5

Point 4
18
8
-4

Point 5
9
0
-13

Point 6
-6
-13
-25

Point 7
-6
-12
-25

Point 8
-5
-12
-26

Point 9
-2
-8
-23

Point 10
-4
-11
-25

Point 11
-3
-10
-26

Point 12
0
-7
-24

Point 13
-2
-11
-30

Point 14
-1
-11
-33

Point 15
-3
-12
-34

Point 16
-4
-13
-34

Point 17
-3
-11
-33

Point 18
-2
-9
-32

Point 19
-1
-8
-31

Point 20
0
-6
-28

Per Color Adjustment:
Red:
Hue: 5
Saturation: 9
Lightness: Max

Magenta:
Hue: 4
Saturation: 1
Lightness: Max

Blue:
Hue: -8
Saturation: 7
Lightness: 14

Cyan:
Hue: 8
Saturation: 7
Lightness: 13

Green:
Hue: -7
Saturation: 0
Lightness: 18

Yellow:
Hue: -17
Saturation: 9
Lightness: Max



Sony Bravia XR-65A90J Night SDR Settings (@ 100 nits using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Custom for Pro 1

Brightness Menu

Brightness: 42
Contrast: 90
Gamma: 0
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: Off

Color Menu
Color: 50
Color Temp: Expert 1
Live Color: Off

Clarity Menu
Reality Creation: Auto
Smooth Gradation: Low

Motion Menu
Motionflow: Custom
Smoothness: Min
Clearness: 1
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -5
G-Gain: Max
B-Gain: -10
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
18
10
12

Point 2
15
12
6

Point 3
15
9
5

Point 4
11
5
8

Point 5
9
3
7

Point 6
7
2
5

Point 7
6
1
5

Point 8
6
2
4

Point 9
6
2
4

Point 10
6
3
4

Point 11
6
3
3

Point 12
5
3
3

Point 13
6
4
6

Point 14
4
3
5

Point 15
1
1
5

Point 16
1
1
4

Point 17
-2
-1
2

Point 18
-2
-1
1

Point 19
-2
-1
1

Point 20
-2
-1
0

Per Color Adjustment:
Red:
Hue: 0
Saturation: 0
Lightness: 0

Magenta:
Hue: 2
Saturation: 1
Lightness: -1

Blue:
Hue: 3
Saturation: 1
Lightness: -2

Cyan:
Hue: 3
Saturation: 2
Lightness: 2

Green:
Hue: 3
Saturation: -3
Lightness: 1

Yellow:
Hue: 0
Saturation: -3
Lightness: 1



Sony Bravia XR-65A90J Day SDR Settings (@ 405 nits using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Custom for Pro 2

Brightness Menu

Brightness: Max
Contrast: 90
Gamma: 0
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: High

Color Menu
Color: 50
Color Temp: Expert 2
Live Color: Off

Clarity Menu
Reality Creation: Auto
Smooth Gradation: Low

Motion Menu
Motionflow: Off
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -5
G-Gain: Max
B-Gain: -10
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
9
9
3

Point 2
10
6
5

Point 3
9
5
7

Point 4
5
2
3

Point 5
3
-1
0

Point 6
-2
-5
-5

Point 7
-1
-4
-3

Point 8
-2
-5
-4

Point 9
-2
-5
-4

Point 10
-1
-4
-4

Point 11
-2
-5
-5

Point 12
-4
-6
-6

Point 13
-5
-7
-6

Point 14
-6
-8
-6

Point 15
-7
-9
-5

Point 16
-7
-9
-5

Point 17
-6
-8
-3

Point 18
-6
-7
-3

Point 19
-5
-7
-4

Point 20
-2
-3
0

Per Color Adjustment:
Red:
Hue: 0
Saturation: 1
Lightness: 6

Magenta:
Hue: -1
Saturation: 3
Lightness: 6

Blue:
Hue: 2
Saturation: 2
Lightness: 4

Cyan:
Hue: 3
Saturation: 1
Lightness: 6

Green:
Hue: -1
Saturation: 2
Lightness: 7

Yellow:
Hue: 1
Saturation: -2
Lightness: 8



Sony Bravia XR-65A90J HDR Settings (using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Custom for Pro 2

Brightness Menu

Brightness: Max
Contrast: 90
Gamma: 0
HDR Tone Mapping: Gradation Preferred (try Brightness Preferred for 4000nit Mastered HDR10 content)
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: High

Color Menu
Color: 50
Color Temp: Expert 2
Live Color: Off

Clarity Menu
Reality Creation: Off
Smooth Gradation: Low

Motion Menu
Motionflow: Off
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -5
G-Gain: Max
B-Gain: -10
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
9
9
3

Point 2
10
6
5

Point 3
9
5
7

Point 4
5
2
3

Point 5
3
-1
0

Point 6
-2
-5
-5

Point 7
-1
-4
-3

Point 8
-2
-5
-4

Point 9
-2
-5
-4

Point 10
-1
-4
-4

Point 11
-2
-5
-5

Point 12
-4
-6
-6

Point 13
-5
-7
-6

Point 14
-6
-8
-6

Point 15
-7
-9
-5

Point 16
-7
-9
-5

Point 17
-6
-8
-3

Point 18
-6
-7
-3

Point 19
-5
-7
-4

Point 20
-2
-3
0

Per Color Adjustment:
Red:
Hue: 0
Saturation: 1
Lightness: 6

Magenta:
Hue: -1
Saturation: 3
Lightness: 6

Blue:
Hue: 2
Saturation: 2
Lightness: 4

Cyan:
Hue: 3
Saturation: 1
Lightness: 6

Green:
Hue: -1
Saturation: 2
Lightness: 7

Yellow:
Hue: 1
Saturation: -2
Lightness: 8



Sony Bravia XR-65A90J Dolby Vision Settings (using AWP x0.3111 y0.3367)

Ambient Light Sensor: Off

Auto Luminance Level: Off
Auto Tone Curve: Off
Auto White Balance: Off

Picture Mode: Dolby Dark

Brightness Menu

Brightness: Max
Contrast: Max
Gamma: 0
HDR Tone Mapping: Off
Black Level: 50
Black ADJ: Off
Adv. Contrast Enhancer: Off
Peak Luminance: High

Color Menu
Color: 55
Color Temp: Warm
Live Color: Off

Clarity Menu
Reality Creation: Off
Smooth Gradation: Off

Motion Menu
Motionflow: Off
CineMotion: High

ADV Color Temperature Menu

ADV Color Temperature Basic

R-Gain: -5
G-Gain: Max
B-Gain: -10
R-Bias: 0
G-Bias: 0
B-Bias: 0


ADV Color Temperature Multi Point (20p)
Point 1
38
29
12

Point 2
32
24
13

Point 3
31
23
8

Point 4
20
12
-2

Point 5
10
2
-12

Point 6
-4
-10
-23

Point 7
-4
-10
-23

Point 8
-2
-9
-22

Point 9
-3
-9
-22

Point 10
-1
-7
-21

Point 11
0
-7
-22

Point 12
0
-7
-23

Point 13
1
-7
-25

Point 14
-1
-8
-28

Point 15
-1
-8
-27

Point 16
-1
-9
-28

Point 17
-1
-8
-28

Point 18
-1
-8
-28

Point 19
0
-6
-27

Point 20
0
-6
-27

Per Color Adjustment:
Red:
Hue: 4
Saturation: 4
Lightness: Max

Magenta:
Hue: 4
Saturation: -9
Lightness: Max

Blue:
Hue: -8
Saturation: 0
Lightness: 8

Cyan:
Hue: 9
Saturation: -5
Lightness: 13

Green:
Hue: -5
Saturation: 8
Lightness: 13

Yellow:
Hue: -19
Saturation: -4
Lightness: Max
 
Last edited:

jmac

Distinguished Member
Ha, stay tuned for my:
Sony WH1000XM3S Wireless Noise Cancelling Headphones£0.00£0.00

Review tomorrow! :laugh:
Don't think I have ever been more excited about a TV mate, Can't wait for your views and LOTS of pictures :)
 

BRAKKUS1

Distinguished Member
Don't think I have ever been more excited about a TV mate, Can't wait for your views and LOTS of pictures :)

Absolutely, I'm so looking forward to getting it, kinda feels like Sony's W905a moment all over again....hopefully they won't produce something terrible next year though :0
 
Last edited:

golden phoenix

Distinguished Member
Makes sense for me to be here I preordered yesterday from JL my first Sony in decades and my first OLED and my first 65 inches!!! Very excited!!!!
 

SteveLA

Well-known Member
Can I join :lease:

65" preordered and can't wait. 😃
 

SimonHavfc

Distinguished Member
Ordered my 65 inch this morning with an eta of hopefully early April.
Looking forward to reading this owners thread as the anticipation builds for mine to arrive!
 

[email protected]

Well-known Member
I want to order the 83 inch (price permitting, may end up with 65 inch), but seeing as the G1 77 evo is reported to be $4300, I don’t know what to do.

I will end up with the Sony I know it.
 

[email protected]

Well-known Member
Makes sense for me to be here I preordered yesterday from JL my first Sony in decades and my first OLED and my first 65 inches!!! Very excited!!!!
Your going to love a Sony Oled.
 

jmac

Distinguished Member
I want to order the 83 inch (price permitting, may end up with 65 inch), but seeing as the G1 77 evo is reported to be $4300, I don’t know what to do.

I will end up with the Sony I know it.
G1 77 £5499 here, a bit more than usa but still 1.5k less than the a90j...
BUT.. beautiful sony processing and a slightly larger screen :love:
I think it's tomorrow some embargo is up and they will be some g1 reviews kicking about... (your usual tech youtube reviews)
 

Wez68

Distinguished Member
Hmmm, 65A90J or 77AG9?
It’s a tough one, but being the tight git I’ve gotten to be, it’ll likely be the 65E6 for another year :D
Hoping you all get a good one and looking forward to the reviews :smashin:
Size wins for me
 

lgans316

Distinguished Member
Good luck new owners. Please keep us posted. Don't celebrate too early lol.
 

Longy00000

Well-known Member
77" A80J at £4199 or 65" A90J at £3499?????
 

Longy00000

Well-known Member
Thats what i always told the wife :D
 

Longy00000

Well-known Member
We may see the G1 go for £4999 here.
I think we shouldn't clog up this thread any more with price talk of LG etc. We should keep it over on the 2021 oled thread :blush: :D:blush:🥊
Duly noted.
Any firm delivery dates yet from you guinea pigs?
I need your feed back as im quite torn still about which way to go.
77" A80j
65" A90j plus a pedestal stand
75" z9j - if its not priced too silly

These are real world problems and causing me STRESS :thumbsdow
 

[email protected]

Well-known Member
I still don't think its as bad as one first thinks it is.
Maybe i didn't explain my argument very well
Base cost in UK with VAT removed is £4582
Base cost in the US is $4300

You cant look at the exchange rate as a blame against the manufacturer under the rip off britain guise.
The manufacturer generally dont give a stuff about the $ to £ exchange as it has no effect on them What they are much more interested in is the repatriation of the sales back to the currency where they are based. So LG may be much more interested in converting their dollar sales back to Korean currency, Sony back to the Japanese Yen etc
Similarly their Uk sales in pounds need to be repatriated back to Japan, Korea or wherever they have "based" themselves for corporate taxation arrangements.
Its this repatriation currency exchange that affects the pricing as much as the mantra "how much can we get away with on our pricing in this market"

Yes agreed you can go to a low sales tax state, buy it (and benefit from the relatively good exchange rate). Ship it back and then pay UK import duty on your purchase and you might be a few quid better off but not by much.

I still don't see it. It would mean pre tax (removing all gov tax, leaving only what the manufacture is charging), the exchange rate comparing the US to UK would be 0.93 dollars to the pound making the dollar stronger than the pound? That just isnt right, variance between currencies is not that much.

A90J 65 inch =
UK £2915.83 pre tax.
US $4000 pre tax

That works out about 1.37 rate, that is correct and in line with global exchange rates.

Anyway I digress.

When is the 83 inch A90J due to launch?
 
Last edited:

dr no

Moderator
My 5 year warranty is up on the 65E6
Time to replace and I'm thinking of this one as well
Considering this mainly because everyone is crowding around it
Used to be a Sony fan in the past so hope they've upped their game
Will need to refresh my knowledge of current TVs and tech first.
Been out the game a bit in recent years
 

golden phoenix

Distinguished Member
My 5 year warranty is up on the 65E6
Time to replace and I'm thinking of this one as well
Considering this mainly because everyone is crowding around it
Used to be a Sony fan in the past so hope they've upped their game
Will need to refresh my knowledge of current TVs and tech first.
Been out the game a bit in recent years
I would start here which gives a great summary of the tv after a calibration.

 

dr no

Moderator
Thread tidy.
Please try and stick to Sony and related talk
 

BRAKKUS1

Distinguished Member
I would start here which gives a great summary of the tv after a calibration.



Think we've got to read between the lines "still room for improvement" end of the day, white point is calibrated at the factory, the only reason to calibrate this TV is for peace of mind, knowing the DE's are at their lowest. A90J will absolutely not need a calibration, VE make a living on calibrating in-store, hence why they are so coy on the subject vs A90J :rotfl:
 

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