I was looking to buy the kdl46w5500 and had found it available for around £1000. Then I spotted the 5710 at a sony center. this I learn is exactly the same spec but visually it just looks better. The problem is I am told this is only available at Sony for £1250 or John Lewis at £1400. The Sony store tells me it will only ever be available at these two outlets. Surely this is not the case? I thought all models would be available from independants and online. Does anyone know when the 5710 will be launched across all retailers?