Presumably designed to accompany their 4K projector, Sony have announced some 4K upscaling products to fill the gap until native Ultra HD material is readily available. The BDP-S790 Blu-ray Disc player can upscale movies to Digital Cinema 4K resolution. Considered as the next generation of High Definition, this new format offers over four times greater resolution than current Full HD. Ben Law, Product Marketing Manager said: The way we enjoy entertainment has changed and our new Blu-ray Disc Players and Home Cinema Systems for 2012 reflect this. Our new product design maximises the aesthetic appeal of the range, new speaker technology ensures all content sounds great, and video can be up-scaled to Digital Cinema 4k resolution. Accessing online content through the Sony Entertainment Network can be done at the touch of a button, and even low resolution video will look great on a big screen thanks to our Internet Picture Enhancer. It all helps ensure you can experience the best content, more easily, and in better quality, than ever before.