Check out the Richersounds website and you'll see their sonos gear is as cheap as Amazon now (e.g. £293 for Play 5). Sign up for their VIP area (free to do) and scroll down to find the copy of their latest mailshot. In there is a voucher to print off to give you a further 10% off the new cheaper price.
Just walked into a shop and got the Play 5 + bridge for under £300.
Just walked into a shop and got the Play 5 + bridge for under £300.