I know there are many other threads on the subject. I would just like to add some observations. The Superbit process is both a good marketing ploy for Columbia and indeed better quality of picture and sound especially with screens > 32". But, there are already a lot of Superbit DVDs without the Superbit label and the extra price! For example just check The Lord of the Rings - Fellowship of the ring special extended version. The film runs on two disks and since there is no problem with space the bit rate is really high (8-10), even higher than some official Superbit DVDs from Columbia Tristar. On the other hand if you take sometihing like the Mask of Zorro or Crouching Tiger Hidden Dragon in standard releases the bit rate is between 3 - 6 while the Superbit version nearly doubles it (4-8). Hope this is clear..