What is it with people and their refusal to fit smoke alarms? I know in this day and age everyone is busy and trying to save every penny they can, but you can get a smoke alarm for £5. They should make more of an effort of stating there was no working smoke alarm when they report on house fires which cause death or injury. This horrifically tragic one just today: BBC News - Man and three children die after fire in Lancashire bungalow Obviously don't have all the details but the fact that: shows that a smoke alarm would have saved 4 lives. After this latest I think an ad campaign to highlight the issue should be done again.