Originally posted by StooMonster
"The research also disproved the theory that people would stop watching live television, he said."
Me, never watch live television anymore; StooMonster Junior may watch CBeebies or NickJr but that's it.
All sounds rubbish to me.
Originally posted by garydhooper
"The new technology would also be used to produce more compelling and effective interactive advertising, he added."
I remember Sky saying when they released Sky+ that it had the ability to disable fast forward during adverts to force you to watch them. They said at the time that they had no plans to use this functionality though. However, if Sky do manage to move everyone over to Sky+ I wonder how long it will be before they start using this functionality.
- are they going to be releasing a Sky+ with at least 120Gb to compensate?