Sky Customers on-demand usage sees a near 500% year on year increase

hodg100

Distinguished Member
Everybody's doing it

Sky customers are watching more on demand content than ever before, according to figures released today at Sky’s third-quarter results. The figures reveal that the average number of weekly downloads reached 4.5 million in the first three months of the year, a tidy little increase of 460% on the same time last year.

Sky has also revealed today that during the first three months of 2013 an average of 45,000 customers connected their Sky box to broadband each week. In total, more than 2.3 million Sky customers have now connected their Sky boxes to the internet, up from 600,000 a year ago.

As well as downloading content to their connected Sky+HD set-top box, Sky customers can get on demand content from Sky’s Showcase service, where on demand content is stored on the Sky+ box, and on Sky’s multiplatform TV service, Sky Go.

To build on the popularity of on demand, Sky has today confirmed that connected customers can now enjoy on demand previews of the first episodes of shows including Hannibal, Mad Dogs, Trollied and The Borgias. The first episode of each series will be available to download on demand a week before they launch on Sky’s entertainment channels, with the premiere of US drama Hannibal available right now to download ahead of its debut on Sky Living.

Luke Bradley-Jones, Sky’s Director of TV Products, comments:

"Our customers are really embracing our on demand service, which offers the UK’s biggest selection of catch-up TV, alongside hundreds of movies on demand and TV box sets. It’s also no wonder that tens of thousands are connecting their Sky+HD box to their home broadband each week to access great TV and movies on demand – and now including previews of the first episodes of new Sky series like Mad Dogs and Hannibal.

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“We know that customers who use our connected TV services watch more of our programmes and really value it. That’s why we are working hard to get even more Sky homes to get connected.”

Sky’s Q3 results also revealed another strong operational performance, with 715,000 new subscription products added during the first three months of the year. This means that Sky customers now take a total of 30.2 million products from Sky, with an average of 2.8 products per customer.

In home communications Sky added 152,000 broadband customers and 186,000 telephony and line rental customers. By the end of the quarter, 34% of Sky customers took all three of TV, broadband and telephony, up from 31% a year ago.

Sky Go continued to reach more homes, with an extra 196,000 unique users during the quarter, taking the total to 3.3 million. Sky Go Extra attracted 44,000 customers.
 

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