I am trying to hook up a Sony Bravia KDLV40XBR1 (purchased in the US) to a new Sky HD box, and can't get it to work in HD mode. OK, by now I have started to realize all the HDTV Ready stickers and specs that assure 720p, 1080i, blah, blah, blah don't really mention the difference in 60Hz (1080i60 and 720p60) and the UK rates (1080i50 and 720p50)..... so I fear the worst... Unless someone really bright can tell me something magic to do.... Otherwise, I am now wondering about conversion boxes. Any ideas?