Well, obviously a good way to pick out a TV for yourself is to go in-store and see for yourself which ones you like. But, should I ever worry about the settings on the TV (stuff like brightness and contrast ratio)? Incompetent staff that make a good TV look worse than it is? Is this something I should worry about, and if so which stores should I avoid? I have a friend who walked in to get a Panasonic LXD70 and came out to get a Samsung TV. That surprised me because I always thought that Panasonic TV's were generally a whole class higher than Samsung.