Shazam whisks away BBC's Danker

hodg100

Distinguished Member
Focus is to 'delight' users

Shazam the company behind the popular music discovery app that has moved in to TVs as a companion app letting users ‘tag’ TV shows to get access to related content, has announced the hiring of Daniel Danker as its Chief Product Officer.

Danker was previously employed by the BBC, responsible for strategy and delivery of the BBC’s iPlayer, iPlayer Radio, and Red Button services. In his new role, Danker will be tasked with further expansion of the Shazam product, which is already used by more than 300 million people Worldwide.

“Shazam is enjoying tremendous growth, including its successful expansion into television in the US, UK, Europe and Asia. With his unparalleled expertise in delivering some of the world’s leading digital experiences for consumers and broadcast partners, Daniel will significantly strengthen our leadership team. Together, we will continue to help consumers discover and engage with the world around them,” said Shazam CEO, Andrew Fisher.

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The Shazam for TV service was launched in 2011 in the USA but has since expanded in to the UK, Western Europe and Asia.

Danker commented: “Producing one of the most-downloaded apps of all time, Shazam has built its reputation on providing people with a discovery experience for music and television that sets the standard. I look forward to using my experience at Microsoft and the BBC to help Shazam create engaging products that delight.”

In addition to working on Shazam for TV, Danker will be in charge of app development for phones, tablets and other devices across all the major platforms, in addition to working with major social networks.
 

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