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Sharp To Americans: You Don't Want to Buy a Sharp-Brand TV

aido

Well-known Member
Oh dear.....

Sharp to Americans: You Don’t Want to Buy a Sharp-Brand TV

Sharp asks California court to terminate licence with Hisense, saying Chinese partner is damaging its brand - Blog - Intellectual Asset Management (IAM) - Maximising IP Value for Business

Here's a snippet:

Sharp granted Qingdao-based Hisense a five-year licence to produce and sell Sharp-brand televisions in the Americas (Brazil excepted) back in 2015, before its acquisition by Foxconn. Now, according to a lawsuit reported today in The Wall Street Journal, it is seeking to wrest back control of its brand with a lawsuit for unfair competition in the San Francisco County Superior Court. The complaint accuses Hisense of "unlawful, unfair and fraudulent conduct", and asks the court to intervene order to “prevent [Sharp’s] trademarks from losing value”.

Sharp accuses Hisense of damaging its brand in the following ways:
  • Noncompliance with Federal Communications Commission (FCC) rules on electromagnetic interference emissions
  • Violation of Federal Trade Commission (FTC) rules on picture size labeling
  • Falsely advertising brightness levels
  • False advertising regarding 4K resolution
  • Safety violations and noncompliance with UL standards
Hisense denies the allegations and says it sells high-quality televisions under the Sharp brand.

It will be very interesting to see how this one pans out and whether it's specific to TVs under the Sharp brand or also affects Hisense TVs.

It could even be bad behaviour for Foxconn to try and wrestle back the right to the name, I've got to admit I've got no idea how the current Hisense range perform.
 

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