I currently have a 26" Thomson LCD TV (about 3 years old) and I'm seriously considering upgrading to a 37" 1080p LCD within the next few months. From looking through the forums I've boiled it down to either the Sharp LC-37X20E and the Toshiba 37Z3030D. At the moment I can get the Sharp for £720 online, as opposed to £888 for the Toshiba. The prices will hopefully drop a little more in the next month or so before I make my final decision, but the problem is MAKING my decision. While in Currys Digital on Oxford Street at the weekend, I got to see the 42" bigger brother of the Sharp 37", and Superman Returns HD looked STUNNING on it - plus it's a very good looking display. I'll mainly be using the display in my bedroom for SD Digital TV, Upscaled SD DVDs with my Oppo player (DVI-HDMI), XBox 360 via Component/VGA, and Sony PlayStation 3/Blu-ray via HDMI. Sitting at about 10 feet from the screen. Any advice / tips / pro's / con's are greatly appreciated! Thanks in advance for your help!