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The 700 series is backlit from behind, not sure if it's applicable to all sizes, they seem to get a decent review, (Quick google found a few for all different sizes) But from what I have read they suffer from some motion blur and they don't do local dimming so not sure what actual use of having a backlit LED array is on this model.
I was looking to buy the 52" version, the display model had a good picture and was well built.