Sharpion3D
Established Member
Just wanted to let you know,
Sharp is kicking up production speeds tremendously and the TV Lineup.
Guess whos back back again? It's me Mario, nah, it's the Japanese Sharp Brand.
In my opinion, Sharp has the superior Panel technology with UV²A and IGZO.
Contras, brightness and 3D depth dimensionality to return in 2022. Sharp's Beyond awesome technology is back.
Quote:
As a result, we have created a "LCD monster" with a peak brightness of over 2,000 nits and a contrast ratio of 1,000,000: 1.
The press pictures i seen look very satisfactory. ( shot in a bright room) and looks like the UV²A Panel is not matte but seem somewhat glossy. (I prefer glossy displays)
Equipped with a newly developed mini LED backlight to dramatically improve brightness and contrast
Sharp re-enters the US TV market from the spring of '22.
Press release contains in depth details and images.
Translated: (Go there):
Original Japanese:
( シャープ、mini LED採用の新世代8Kテレビ「AQUOS XLED」発表 )
/copy and pasted translated article from impress japan.
85 type "8T-C85DX1" Sharp will release the 8K " DX1" series and the 4K "DP1" series as new products of the new brand "AQUOS XLED" of LCD TVs using mini LED backlight from December 10th. DX1 is 85/75 / 65 type, DP1 is 65 type / 55 type lineup. The price is an open price.
AQUOS XLED
8K " DX1 " Series
· 85 Type "8T-C85DX1" Estimated Store Price Around 1.76 Million Yen Released On December 10, 2021
· 75 Type "8T-C75DX1" Around 825,000 Yen Same As Above
· 65 Type "8T-C65DX1" Around 660,000 yen Same as above
4K "DP1" series
· 65 type "4T-C65DP1" around 440,000 yen Released on December 10, 2021
· 55 type "4T-C55DP1" around 363,000 yen Released on February 26, 2022
Both the DX1 and DP1 series are models that commercialize the technology of the "mini LED next-generation display" that the company announced in June this year , using miniLED for the backlight and quantum dots for the wide color gamut. Compared to conventional LCD TVs , the brightness, contrast, and color gamut have been greatly improved.
In this article, we will take up the 8K model "DX1" series. See another article for the 4K model "DP1" .
AQUOS X LED "DX1" series Achieves "high contrast," "high brightness," and "wide color gamut" with mini LEDs and quantum dots The DX1 uses an 8K / 7,680 x 4,320 dot LCD panel (compatible with double speed) for all 85, 75, and 65 types. You can perform detailed and realistic image expression that utilizes the high resolution of 16 times that of full HD and 4 times that of 4K.85 type "8T-C85DX1"75 type "8T-C75DX1" The The biggest feature is the newly developed mini LED mounted on the backlight at high density and its control technology.High contrast and peak brightness are achieved by finely controlling the brightness and darkness of each area according to the image displayed by the new technology "Active mini LED drive" and concentrating the power to the place you want to brighten. It is said that the glitter Of The Setting Sun Is Beautifully And Clearly Projected.Size Comparison Of Conventional LED (LED In The Center Of The Diffuser Lens On The Left Of The Photo) And MiniLED The Panel Is Equipped With "Quantum Dot Rich Color" That Produces Three Primary Colors With a wide color gamut and high purity.By using the optical gamut conversion technology using quantum dots, which are nano-sized semiconductor particles, to generate high-purity three primary colors (RGB) from the blue light of the backlight, it is possible to express a wide color gamut and vivid images .. .Generates high-purity RGB by efficient wavelength conversion by quantum dots further, by analyzing the local brightness and contrast of the displayed image and further extending the difference in brightness, the new design "dazzling brilliance" and "tight black" further enhance Contrast Display Performance The. Implemented "Flare Contrast" Circuit. By Applying Our Unique Backlight Optimum Control Technology, "It Is Possible To Reproduce Images With Rich Light And Dark Expressiveness,as if the real thing were in front of us. "The "flare brightness" circuit further enhances the contrast display performance.
Equipped with the newly developed high-quality image processing engine "Medalist Z2 X" with high image processing performance and high-speed performance cultivated in 8K development. The Medalist engine has been evolved and optimized for the image quality of the AQUOS XLED. By analyzing the resolution and video format, the original texture and contours of the subject are precisely reproduced. "Digital terrestrial broadcasting and online videos are beautiful in every detail and can be expressed with a sense of realism."
Equipped with the newly developed high-quality image processing engine "Medalist Z2 X"
Also equipped with "object profiling" that restores the original beauty of the image.
Specifically, "fineness restoration" that estimates the fineness that the subject originally has, supplements fine information, and restores to a high-definition image, guesses the shape that the subject originally has from the surrounding pixels, and is smooth. "Reality restoration" that restores contours, "Smart active contrast" that optimizes light and dark depiction according to input formats such as HDR format, and analysis of luminance signals to estimate the original brilliance of the original image. It incorporates high image quality functions such as "restore brilliance" to restore.
"Restore brilliance" newly added with AQUOS X LED
The DX1 uses an "N-Wide panel" with low reflection and a wide viewing angle that suppresses reflections such as lighting. By adopting a material on the panel surface that suppresses reflections due to the low-reflection coat and maintains high contrast performance even when viewed from an angle, it is possible to enjoy clear images from various viewing positions.
65 type "8T-C65DX1"
"N-Wide panel" with low reflection and wide viewing angle
The HDR standard supports HDR10 such as 4K Ultra HD Blu-ray and HLG for 4K / 8K broadcasting. It also supports Dolby Vision.
Surrounding, 8-speaker "ARSS +" sound system
Newly developed "ARSS +" sound system that realizes an immersive sound field. In addition to the midrange and subwoofer at the bottom of the screen, the "8 speakers" equipped with a height midrange at the top of the back and a tweeter on the side surround the screen to reproduce a spacious sound field. Furthermore, in order to realize a sense of unity between video and audio, the speaker system is housed in a thin form of about 2.6 cm (excluding convex parts) to achieve both high sound quality and a thin design.
It is also equipped with "Eilex PRISM," an acoustic correction technology that captures and corrects changes in the acoustic power of the entire space. The maximum practical audio output is 70W.
Equipped with sound system "ARSS +"
Height midrange at the top of the back
Side tweeter
The DX1 series also features a narrow frame design. Compared to the existing 8K model (8T-C60CX1), the 8T-C65DX1 has a slim bezel design (about 0.2 cm) that is about 1/5, and the boundary between the image and the background is minimized. We are aiming for a highly immersive viewing experience with a "floating display" design that makes the image stand out.
Adopted silver metal frame
Achieves the thinnest part of about 2.6 cm
The bezel part has also been significantly thinned.
Example of combination with an optional floor stand
The installed tuners are BS8K x 1, BS4K / 110 degree CS 4K x 2. Ground / BS / 110 degree CS x 3. If you prepare an external USB HDD, you can record 8K broadcasts, counterprograms of 4K broadcasts, and simultaneously record 2 programs of 4K broadcasts and 2K broadcasts. It also supports "Omakase Auto Chapter", which automatically records chapters instead of switching scenes (audio) when recording a program.
Remote controller
Equipped with Android TV. You can quickly search for movies and shows by pressing the Google Assistant button on the remote, hands-free voice control of your TV, and easily cast photos, videos, and music from your device to your TV using Chromecast built-in. Possible. It also supports the entertainment / life information support application "COCORO VISION".
It also supports YouTube 8K video playback. You can enjoy the realistic 8K videos posted on YouTube, such as spectacular views taken from all over the world, displayed in 8K resolution.
Equipped with Android TV
HDMI input has 4 systems and 4 terminals, 1 system supports ARC, and 2 systems support 8K60Hz and 4K120Hz inputs. It also has an optical digital audio output, USB, and LAN terminal.
Terminal on the back. HDMI supports 8K60p, 4K120p input
Stand part. Swivel does not support
Power consumption / annual power consumption of 85 type is about 602W / 421kWh / year, 75 type is about 547W / 388kWh / year, and 65 type is about 391W / 327kWh / year.
External dimensions / weight including the stand are 187.7 x 34.3 x 113.2 cm (width x depth x height) / approx. 60 kg for 85 type, 165.5 x 31 x 100.9 cm (same) / approx. 45 kg for 75 type, 65 type. 143.3 x 26.4 x 88.2 cm (same as above) / approx. 32 kg.
miniLED TV will be the cornerstone of high-end models
Sharp will hold a presentation of AQUOS X LED on the 26th.
Mr. Kazuhiro Kitamura, executive officer of the company and general manager of the smart display system business division, said, "Since its birth in 2001, AQUOS has been evolving displays and improving infrastructure such as terrestrial digital support, full HD, smart TV support, and 8K. We have responded. And what is required of AQUOS in the future is the added value to grasp the needs of replacement demand. For that purpose, we will increase the size of "large screen", upgrade "high image quality and high sound quality", and make it smarter. I think three are the keys. " "The new product that will be introduced based on these three elements is the" AQUOS XLED "series, which means" eXcellent eXperience "."
Mr. Kazuhiro Kitamura, Executive Officer, General Manager of Smart Display System Business Headquarters
"The miniLED, which is the base, uses a light-emitting element that is about 1/10 the size of the LEDs used in conventional LCDs. By laying out a large number of these small LEDs on the entire surface, the brightness of the image is tripled. Furthermore, by controlling the lighting of this LED for each minute area, we succeeded in dramatically improving the brightness and contrast of an LCD TV. With AQUOS XLED, this cannot be achieved with conventional LCDs. It realizes the brilliance of the moon that cannot be achieved with jet black and organic EL, "explained the superiority of AQUOS X LED.
Comparison of conventional LED and mini LED
Improved brightness and contrast
He also commented that "mini LED TVs will be the cornerstone of high-end models."
"According to the research company's forecast of the TV panel market composition by display method, it is estimated that miniLED TVs will exceed the composition ratio of organic EL TVs in 2022 next year, and will occupy more than the lid digit after 2025. ", Predicted the future expansion of miniLED TVs.
Forecast of TV panel market composition by display method
In the future, the company will position the new product AQUOS X LED as a flagship line pursuing advanced and highest image quality, sound quality, and design, while also developing three brands of conventional LCD AQUOS 8K / 4K and organic EL AQUOS OLED in the TV business. It is said that it will be developed as a pillar
-----------------------------------
Active MiniLED
-----------------------------------
LCD Monster AQUOS" is born with mini LED !? I saw Sharp next-generation display
Article Includes images:
Translated
Next-generation display is a "liquid crystal monster" with a peak of over 2,000 nits
The prototype developed by the company is a 65-inch liquid crystal display with a panel resolution of 4K / 3,840 x 2,160 dots. For the surface treatment, Sharp's original glare panel "N-Black" was used, which can display clear images while suppressing glare.
Furthermore, they are divided and driven in more than 1,000 areas, and the LEDs in each area are finely controlled. The dark part in the image weakens the amount of light, and the bright part boosts the amount of light to expand the range of light and dark and improve power efficiency. As a result, we have created a "LCD monster" with a peak brightness of over 2,000 nits and a contrast ratio of 1,000,000: 1.
Even LCD TVs that sell high-brightness performance have a brightness of 600 to 1,000 nits at most. Most of the ultra-high brightness classes that exceed 2,000 nits are limited to commercial displays, and for consumer TVs, the first AQUOS 8K "8T-C80AX1" (about 2 million yen) and Sony's 8K BRAVIA " KJ-85Z9H ”(about 2 million yen), etc. In addition, the number of division controls is limited to tens to hundreds, and the presence of mini LEDs is indispensable for realizing ultra-high brightness of over 2,000 and ultra-multi-division control of 4 digits or more.
And above all, the brightness power is tremendous. Even in an office environment where fluorescent lights are lined up, it is too bright, so you can enjoy clear images even if you place the unit in a living room
Also, I didn't mind the halo (leakage light) that is often pointed out in the LED area division control.
Although it was viewed in the limited space of bright room x dynamic mode x demo video, the boundary between the bright part and the darkest part was natural, and I felt that the video and backlight control were well synchronized. If you think about it, Sharp has been actively incorporating area division technology since the time of the "XS1" (released in 2008) equipped with RGB LEDs, and it may be that it has a longer day than other companies in terms of LED control know-how. No.
The only disappointment was that the potential of the next-generation display was so high that I even felt that the demo video used for playback was inadequate. I had the impression that the materials created for OLED had too much power. When commercializing Gachinko content suitable for displaying LCD monsters with a peak brightness of over 2,000 nits and a contrast ratio of 1,000,000: 1, I would like you to demonstrate
-----------------------------------
Sharp, up to 50,000 yen cash back with purchase of "AQUOS X LED"
-----------------------------------
Sharp re-enters the US TV market. From the spring of '22
Sharp will re-enter the US television market by the spring of 2022, according to interviews with stakeholders. AQUOS brand 4K LCD TVs equipped with Roku software will be sold sequentially from next spring. The company has been selling TVs to consumers in the United States for the first time in about six years.
We sell 4K LCD TVs with a size of 50 to 75 inches. Production will be carried out at the Mexican plant of Hon Hai Precision Industry Co., Ltd. in Taiwan, which is the parent company, and the lineup is expected to be further expanded toward the end of 2010. Regarding sales channels, we will also utilize the route of our own white goods sold in the United States.
Sharp has been carefully considering re-entering the TV business in the U.S. market since the new agreement with Hisense announced in May 2019. By launching it in the market, we would like to regain our position as a premium brand "(public relations).
In response to the financial crisis, the company withdrew from in-house production / sales of consumer TVs in the United States in 2015. After that, it provided the "SHARP" and "AQUOS" brands to the US LCD TV business operated by a subsidiary of China Hisense. In addition to Japan, AQUOS TVs are currently sold in regions such as Europe, China, ASEAN such as Malaysia and Indonesia, and Mexico.
-----------------------------------
Stay up to date: Sharp news at impress
Sharp is kicking up production speeds tremendously and the TV Lineup.
Guess whos back back again? It's me Mario, nah, it's the Japanese Sharp Brand.
In my opinion, Sharp has the superior Panel technology with UV²A and IGZO.
Contras, brightness and 3D depth dimensionality to return in 2022. Sharp's Beyond awesome technology is back.
Quote:
As a result, we have created a "LCD monster" with a peak brightness of over 2,000 nits and a contrast ratio of 1,000,000: 1.
The press pictures i seen look very satisfactory. ( shot in a bright room) and looks like the UV²A Panel is not matte but seem somewhat glossy. (I prefer glossy displays)
Equipped with a newly developed mini LED backlight to dramatically improve brightness and contrast
Sharp re-enters the US TV market from the spring of '22.
Press release contains in depth details and images.
Translated: (Go there):
シャープ、mini LED採用の新世代8Kテレビ「AQUOS XLED」発表
シャープは、mini LEDバックライトを使った液晶テレビの新ブランド“AQUOS XLED”の新製品として、8K「DX1」シリーズおよび4K「DP1」シリーズを、12月10日より順次発売する。DX1は85・75・65型、DP1は65型・55型をラインナップ。価格はオープンプライス。
av-watch-impress-co-jp.translate.goog
Original Japanese:
( シャープ、mini LED採用の新世代8Kテレビ「AQUOS XLED」発表 )
/copy and pasted translated article from impress japan.
85 type "8T-C85DX1" Sharp will release the 8K " DX1" series and the 4K "DP1" series as new products of the new brand "AQUOS XLED" of LCD TVs using mini LED backlight from December 10th. DX1 is 85/75 / 65 type, DP1 is 65 type / 55 type lineup. The price is an open price.
AQUOS XLED
8K " DX1 " Series
· 85 Type "8T-C85DX1" Estimated Store Price Around 1.76 Million Yen Released On December 10, 2021
· 75 Type "8T-C75DX1" Around 825,000 Yen Same As Above
· 65 Type "8T-C65DX1" Around 660,000 yen Same as above
4K "DP1" series
· 65 type "4T-C65DP1" around 440,000 yen Released on December 10, 2021
· 55 type "4T-C55DP1" around 363,000 yen Released on February 26, 2022
Both the DX1 and DP1 series are models that commercialize the technology of the "mini LED next-generation display" that the company announced in June this year , using miniLED for the backlight and quantum dots for the wide color gamut. Compared to conventional LCD TVs , the brightness, contrast, and color gamut have been greatly improved.
In this article, we will take up the 8K model "DX1" series. See another article for the 4K model "DP1" .
AQUOS X LED "DX1" series Achieves "high contrast," "high brightness," and "wide color gamut" with mini LEDs and quantum dots The DX1 uses an 8K / 7,680 x 4,320 dot LCD panel (compatible with double speed) for all 85, 75, and 65 types. You can perform detailed and realistic image expression that utilizes the high resolution of 16 times that of full HD and 4 times that of 4K.85 type "8T-C85DX1"75 type "8T-C75DX1" The The biggest feature is the newly developed mini LED mounted on the backlight at high density and its control technology.High contrast and peak brightness are achieved by finely controlling the brightness and darkness of each area according to the image displayed by the new technology "Active mini LED drive" and concentrating the power to the place you want to brighten. It is said that the glitter Of The Setting Sun Is Beautifully And Clearly Projected.Size Comparison Of Conventional LED (LED In The Center Of The Diffuser Lens On The Left Of The Photo) And MiniLED The Panel Is Equipped With "Quantum Dot Rich Color" That Produces Three Primary Colors With a wide color gamut and high purity.By using the optical gamut conversion technology using quantum dots, which are nano-sized semiconductor particles, to generate high-purity three primary colors (RGB) from the blue light of the backlight, it is possible to express a wide color gamut and vivid images .. .Generates high-purity RGB by efficient wavelength conversion by quantum dots further, by analyzing the local brightness and contrast of the displayed image and further extending the difference in brightness, the new design "dazzling brilliance" and "tight black" further enhance Contrast Display Performance The. Implemented "Flare Contrast" Circuit. By Applying Our Unique Backlight Optimum Control Technology, "It Is Possible To Reproduce Images With Rich Light And Dark Expressiveness,as if the real thing were in front of us. "The "flare brightness" circuit further enhances the contrast display performance.
Equipped with the newly developed high-quality image processing engine "Medalist Z2 X" with high image processing performance and high-speed performance cultivated in 8K development. The Medalist engine has been evolved and optimized for the image quality of the AQUOS XLED. By analyzing the resolution and video format, the original texture and contours of the subject are precisely reproduced. "Digital terrestrial broadcasting and online videos are beautiful in every detail and can be expressed with a sense of realism."
Equipped with the newly developed high-quality image processing engine "Medalist Z2 X"
Also equipped with "object profiling" that restores the original beauty of the image.
Specifically, "fineness restoration" that estimates the fineness that the subject originally has, supplements fine information, and restores to a high-definition image, guesses the shape that the subject originally has from the surrounding pixels, and is smooth. "Reality restoration" that restores contours, "Smart active contrast" that optimizes light and dark depiction according to input formats such as HDR format, and analysis of luminance signals to estimate the original brilliance of the original image. It incorporates high image quality functions such as "restore brilliance" to restore.
"Restore brilliance" newly added with AQUOS X LED
The DX1 uses an "N-Wide panel" with low reflection and a wide viewing angle that suppresses reflections such as lighting. By adopting a material on the panel surface that suppresses reflections due to the low-reflection coat and maintains high contrast performance even when viewed from an angle, it is possible to enjoy clear images from various viewing positions.
65 type "8T-C65DX1"
"N-Wide panel" with low reflection and wide viewing angle
The HDR standard supports HDR10 such as 4K Ultra HD Blu-ray and HLG for 4K / 8K broadcasting. It also supports Dolby Vision.
Surrounding, 8-speaker "ARSS +" sound system
Newly developed "ARSS +" sound system that realizes an immersive sound field. In addition to the midrange and subwoofer at the bottom of the screen, the "8 speakers" equipped with a height midrange at the top of the back and a tweeter on the side surround the screen to reproduce a spacious sound field. Furthermore, in order to realize a sense of unity between video and audio, the speaker system is housed in a thin form of about 2.6 cm (excluding convex parts) to achieve both high sound quality and a thin design.
It is also equipped with "Eilex PRISM," an acoustic correction technology that captures and corrects changes in the acoustic power of the entire space. The maximum practical audio output is 70W.
Equipped with sound system "ARSS +"
Height midrange at the top of the back
Side tweeter
The DX1 series also features a narrow frame design. Compared to the existing 8K model (8T-C60CX1), the 8T-C65DX1 has a slim bezel design (about 0.2 cm) that is about 1/5, and the boundary between the image and the background is minimized. We are aiming for a highly immersive viewing experience with a "floating display" design that makes the image stand out.
Adopted silver metal frame
Achieves the thinnest part of about 2.6 cm
The bezel part has also been significantly thinned.
Example of combination with an optional floor stand
The installed tuners are BS8K x 1, BS4K / 110 degree CS 4K x 2. Ground / BS / 110 degree CS x 3. If you prepare an external USB HDD, you can record 8K broadcasts, counterprograms of 4K broadcasts, and simultaneously record 2 programs of 4K broadcasts and 2K broadcasts. It also supports "Omakase Auto Chapter", which automatically records chapters instead of switching scenes (audio) when recording a program.
Remote controller
Equipped with Android TV. You can quickly search for movies and shows by pressing the Google Assistant button on the remote, hands-free voice control of your TV, and easily cast photos, videos, and music from your device to your TV using Chromecast built-in. Possible. It also supports the entertainment / life information support application "COCORO VISION".
It also supports YouTube 8K video playback. You can enjoy the realistic 8K videos posted on YouTube, such as spectacular views taken from all over the world, displayed in 8K resolution.
Equipped with Android TV
HDMI input has 4 systems and 4 terminals, 1 system supports ARC, and 2 systems support 8K60Hz and 4K120Hz inputs. It also has an optical digital audio output, USB, and LAN terminal.
Terminal on the back. HDMI supports 8K60p, 4K120p input
Stand part. Swivel does not support
Power consumption / annual power consumption of 85 type is about 602W / 421kWh / year, 75 type is about 547W / 388kWh / year, and 65 type is about 391W / 327kWh / year.
External dimensions / weight including the stand are 187.7 x 34.3 x 113.2 cm (width x depth x height) / approx. 60 kg for 85 type, 165.5 x 31 x 100.9 cm (same) / approx. 45 kg for 75 type, 65 type. 143.3 x 26.4 x 88.2 cm (same as above) / approx. 32 kg.
miniLED TV will be the cornerstone of high-end models
Sharp will hold a presentation of AQUOS X LED on the 26th.
Mr. Kazuhiro Kitamura, executive officer of the company and general manager of the smart display system business division, said, "Since its birth in 2001, AQUOS has been evolving displays and improving infrastructure such as terrestrial digital support, full HD, smart TV support, and 8K. We have responded. And what is required of AQUOS in the future is the added value to grasp the needs of replacement demand. For that purpose, we will increase the size of "large screen", upgrade "high image quality and high sound quality", and make it smarter. I think three are the keys. " "The new product that will be introduced based on these three elements is the" AQUOS XLED "series, which means" eXcellent eXperience "."
Mr. Kazuhiro Kitamura, Executive Officer, General Manager of Smart Display System Business Headquarters
"The miniLED, which is the base, uses a light-emitting element that is about 1/10 the size of the LEDs used in conventional LCDs. By laying out a large number of these small LEDs on the entire surface, the brightness of the image is tripled. Furthermore, by controlling the lighting of this LED for each minute area, we succeeded in dramatically improving the brightness and contrast of an LCD TV. With AQUOS XLED, this cannot be achieved with conventional LCDs. It realizes the brilliance of the moon that cannot be achieved with jet black and organic EL, "explained the superiority of AQUOS X LED.
Comparison of conventional LED and mini LED
Improved brightness and contrast
He also commented that "mini LED TVs will be the cornerstone of high-end models."
"According to the research company's forecast of the TV panel market composition by display method, it is estimated that miniLED TVs will exceed the composition ratio of organic EL TVs in 2022 next year, and will occupy more than the lid digit after 2025. ", Predicted the future expansion of miniLED TVs.
Forecast of TV panel market composition by display method
In the future, the company will position the new product AQUOS X LED as a flagship line pursuing advanced and highest image quality, sound quality, and design, while also developing three brands of conventional LCD AQUOS 8K / 4K and organic EL AQUOS OLED in the TV business. It is said that it will be developed as a pillar
-----------------------------------
Active MiniLED
-----------------------------------
LCD Monster AQUOS" is born with mini LED !? I saw Sharp next-generation display
Article Includes images:
ミニLEDで"液晶モンスターAQUOS”誕生!? シャープ次世代ディスプレイを見た
今年6月29日、シャープは“ミニLED次世代ディスプレイ”の開発を発表。大阪・堺市で同日行なわれた株主総会会場で、試作機を展示した。
av-watch-impress-co-jp.translate.goog
Translated
Next-generation display is a "liquid crystal monster" with a peak of over 2,000 nits
The prototype developed by the company is a 65-inch liquid crystal display with a panel resolution of 4K / 3,840 x 2,160 dots. For the surface treatment, Sharp's original glare panel "N-Black" was used, which can display clear images while suppressing glare.
Furthermore, they are divided and driven in more than 1,000 areas, and the LEDs in each area are finely controlled. The dark part in the image weakens the amount of light, and the bright part boosts the amount of light to expand the range of light and dark and improve power efficiency. As a result, we have created a "LCD monster" with a peak brightness of over 2,000 nits and a contrast ratio of 1,000,000: 1.
Even LCD TVs that sell high-brightness performance have a brightness of 600 to 1,000 nits at most. Most of the ultra-high brightness classes that exceed 2,000 nits are limited to commercial displays, and for consumer TVs, the first AQUOS 8K "8T-C80AX1" (about 2 million yen) and Sony's 8K BRAVIA " KJ-85Z9H ”(about 2 million yen), etc. In addition, the number of division controls is limited to tens to hundreds, and the presence of mini LEDs is indispensable for realizing ultra-high brightness of over 2,000 and ultra-multi-division control of 4 digits or more.
And above all, the brightness power is tremendous. Even in an office environment where fluorescent lights are lined up, it is too bright, so you can enjoy clear images even if you place the unit in a living room
Also, I didn't mind the halo (leakage light) that is often pointed out in the LED area division control.
Although it was viewed in the limited space of bright room x dynamic mode x demo video, the boundary between the bright part and the darkest part was natural, and I felt that the video and backlight control were well synchronized. If you think about it, Sharp has been actively incorporating area division technology since the time of the "XS1" (released in 2008) equipped with RGB LEDs, and it may be that it has a longer day than other companies in terms of LED control know-how. No.
The only disappointment was that the potential of the next-generation display was so high that I even felt that the demo video used for playback was inadequate. I had the impression that the materials created for OLED had too much power. When commercializing Gachinko content suitable for displaying LCD monsters with a peak brightness of over 2,000 nits and a contrast ratio of 1,000,000: 1, I would like you to demonstrate
-----------------------------------
Sharp, up to 50,000 yen cash back with purchase of "AQUOS X LED"
シャープ、「AQUOS XLED」購入で最大5万円キャッシュバック
シャープは、新開発のmini LEDバックライトを搭載した8K/4Kテレビ「AQUOS XLED」の発売を記念し、「AQUOS XLED キャッシュバックキャンペーン」を10月26日より開始。AQUOS XLEDのほか、「AQUOS 8K」「AQUOS OLED」の対象機種の購入でも応募できる。購入期間は10月26日から12月31日まで。応募期間は11月5日から2022年1月31日16時59分まで。
av.watch.impress.co.jp
-----------------------------------
シャープ、米国テレビ市場に再参入。'22年春から
シャープが2022年春を目処に、米国のテレビ市場に再参入することが関係者への取材で分かった。米Rokuのソフトウェアを搭載した、AQUOSブランドの4K液晶テレビを来春から順次販売する。米国における同社のコンシューマ向けテレビ販売は、約6年ぶり。
av-watch-impress-co-jp.translate.goog
Sharp re-enters the US TV market. From the spring of '22
Sharp will re-enter the US television market by the spring of 2022, according to interviews with stakeholders. AQUOS brand 4K LCD TVs equipped with Roku software will be sold sequentially from next spring. The company has been selling TVs to consumers in the United States for the first time in about six years.
We sell 4K LCD TVs with a size of 50 to 75 inches. Production will be carried out at the Mexican plant of Hon Hai Precision Industry Co., Ltd. in Taiwan, which is the parent company, and the lineup is expected to be further expanded toward the end of 2010. Regarding sales channels, we will also utilize the route of our own white goods sold in the United States.
Sharp has been carefully considering re-entering the TV business in the U.S. market since the new agreement with Hisense announced in May 2019. By launching it in the market, we would like to regain our position as a premium brand "(public relations).
In response to the financial crisis, the company withdrew from in-house production / sales of consumer TVs in the United States in 2015. After that, it provided the "SHARP" and "AQUOS" brands to the US LCD TV business operated by a subsidiary of China Hisense. In addition to Japan, AQUOS TVs are currently sold in regions such as Europe, China, ASEAN such as Malaysia and Indonesia, and Mexico.
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