Yep, VM and Setanta have done a deal for all VM TV customers (not just XL subscribers) to get a "freeview" which is I suspect mainly for the Man U game which is good inhouse promotion for VM and should give Setanta a decent audience.
The semi-regular NASN "freeview" is reported over at DS as being for the weekend from 28th Sept and that is for SKY subscribers and I think Cable.