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Serious marketing problem

Discussion in 'Plasma TVs' started by neiljones, Sep 18, 2004.

  1. neiljones

    neiljones
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    Yesterday I went into a very large Comet Superstore in Speke, Liverpool looking for a glimpse of the 37" or 42 " 9986 Philips Lcs. On display was the 32".
    I asked a salesman if they had the 37 or 42 or when they were available --no this is the only model they do . Soon joined by two others who were adamant there was no other models. I then gave them a lecture on the history of the 9986, the recall process since the launch. They were obviously totally lacking in the knowledge of the products they were selling. I had a similair experience in John Lewis many monthe ago.

    What puzzles me is total lack of professionalism displayed by these people,obviously accepted by the organisation which they work in, but compounded by Philips who lack a marketing process to educate the front end of the sales process. I think a solution to the problem would be to make all the salesforce in television etc to be made to educate themselves by compulsary daily reading of the the relevant threads of this forum.
    Why are they so lacking in knowledge of the products they are selling.
    I do hope the hierachy in these organisations read this forum.
    NJ
     
  2. pjclark1

    pjclark1
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    Comet/Dixons/Currys are setup to only sell to the silly, so they don't need any product training. The prices are about 30% over online prices so why shop they if you are not silly? (I exclude white goods from this statement)
    The big money they make is with extended warrentys and they receive plenty of training in this area.
    The salesmen are not paid much more than minimum wage & sales is not a profession, so why bother? I wouldn't, would you?
     
  3. LV426

    LV426
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    Because, in order to sell the product within company guidelines and practices to the average consumer they don't need to know anything more than
    a) Plasmas are great, aren't they?
    b) What it says on the shelf-edge label
    c) Why 848 x 480 pixels is great
    d) That they need re-gassing
    e) The price of the extended warranty
    f) That the cr@p picture (from a DVD even) is just due to the poor aerial and reception conditions in the store

    In other words, the average consumer knows no better than to believe whatever the salesman tells them - right or wrong - and the salesman is only interested in meeting his targets for % of equipment sold with an extended warranty.
     
  4. AML

    AML
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    :rotfl:
    Where i live its pretty much the same.
    I went into an Audio shop that specialises in AV equipment and I ended up giving the guys there a lecture on the difference between the 5 different types of DVi cables as they had no idea what a single and dual type was when i asked to see what they had in stock!!

    I understand this happening in a large shop like dixons, but in a small specialised store?
    As advanced as japan is, most people have no idea how to use their own technology! They only see it as a product that needs selling!!!

    Even worse than the shops have to be the makers. Pioneer started selling their latest DVD player with HDMI output.

    Unfortunately they forgot to add this conection to their TVs!
    So here they have a brand new DVD player with the latest conections but no way to conect it to their own TVs!!!!
    :nono:
     

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