I have been going into my local TV shop for weeks now looking at LCD TVs (they must be sick of the sight of me) and one thing has hit me each and every time I have walked in, the quality of picture from the 32" Samsung R7. On its right is a Sony 32S2010 and on its left a Panasonic TX-32LXD60 and the colours blacks and vibrancy out does both sets by a large degree and the viewing angle is just astounding. But the question is can this be trusted? The Sony for example is display what is without a doubt the worst picture in the shop and despite using the same technology its viewing angle is no where near as good as the Samsung. Thing is all 3 sets are being fed identical SD feds. Could improper calibration really make this big of a difference? I really cant stress how much better the Sammy picture is. So basicly heres the qeastion if you where in my shoes today would you by a Samsung LE32R71B for €1,249.00? A Sony 32S2000 for €1,349.00? Or just to throw it in the Toshiba 32WL66 for about €1,222,89? Where would you put your money?