I will be buying a large Sony X95J or Samsung QN65A LCD television next year, when prices have fallen to their minimum just before going out of stock (although I'm fully aware that neither range is perfect, but I can't quite stretch to OLED prices). Hence I have been following the prices of both ranges quite closely over the past four months.
The (as usual, excellent and detailed) review states that the SRP of this Samsung 65QN95A is £2999, and indeed the final point in the "Not so good" column of the initial summary is "Expensive". I'm not sure how old that price is (I
think the machine was released in about April), but its presence in the review now does the television a considerable disservice. I went to the Richer Sounds website (and John Lewis's prices will be the same, though in this instance I've not checked) and using the comparison tool, we can see the current prices of the Samsung, the Sony 65X95J and the Panasonic 65JZ1500 OLED, as in this screen save:
We see that the Samsung was £2399 four weeks ago, but is now £2199, so cheaper than the Panasonic OLED (which is only right and proper!) and £800 below the Samsung's SRP. That may be low enough for the Samsung 65QN95A to no longer be judged as expensive.